2006 Buick Rendezvous Cxl Fwd on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM veteran Bryan Nesbitt tapped to head Buick design

General Motors styling veteran Bryan Nesbitt (pictured above) took over a new role on Monday as executive director of global Buick design and global architectures. Andrew Smith, who previously did that job and also coordinated the look for Cadillac, has remained in charge of the pen at Caddy with this shift. Nesbitt rose to prominence when he designed the Chrysler PT Cruiser, according to Automotive News. He joined GM in 2001 and has been there ever since in multiple high-level roles. In 2007, he was appointed vice president of design for North America and was later briefly general manager of Cadillac in 2009-2010. Nesbitt took over as the vice president of GM's international operations design in China in 2011. This shuffle also moves Ken Parkinson, currently styling boss for Chevrolet trucks, to China as design vice president there. In addition, John Cafaro becomes the person in charge of the look for Chevy globally, rather than previously splitting that role between cars and trucks with Parkinson. GM Global Design Leadership Changes – effective June 1, 2015. Bryan Nesbitt, Design Vice President, GM China will repatriate to North America and assume the position of Executive Director, Global Buick and Global Architectures. He will be located in Warren, MI. Bryan will be the design Champion for Buick in the US and China. Ken Parkinson, Executive Director, Global Chevrolet Trucks and Global Architecture will assume the position of Design Vice President, GM China. He will be based in Shanghai, China. Andrew Smith, Executive Director, Global Cadillac and Buick Design will assume the position of Executive Director, Global Cadillac. He will continue to be the design Champion for the Cadillac brand. In addition, he will continue to lead the Global Color & Trim team. He will be based in Warren, Michigan. John Cafaro, Executive Director, Global Chevrolet Cars will assume the position of Executive Director, Global Chevrolet. He will be the design Champion for Chevrolet. In addition, John will lead the exterior components and accessories team. He will continue to be based in Warren, MI. The roles and responsibilities of Helen Emsley, Mark Adams, Carlos Barba, Clay Dean, Michael Simcoe, and Teckla Rhoades remain the same. Related Video: The video meant to be presented here is no longer available. Sorry for the inconvenience.

Buick Blackhawk concept headed to auction block again

While the collector car auction market is often criticized for inflating the price of vintage models out of the realm of affordability for many buyers, these sales do give us an opportunity to look back on some of the beautiful, rare designs of the past. Just take a glance at this Buick Blackhawk concept with a shape right out of the '40s or '50s. Despite the heritage styling, it was pieced together from older pieces for Buick to celebrate itself in the early 2000s With styling inspiration from the classic Buick Y-Job concept car, the Blackhawk mixes actual vintage components to create its curvaceous shape. However, the power retractable top is thoroughly modern being made from carbon fiber and stows in the deck lid when the roof needs to go down. After so much work on the outside, the Buick has something equally surprising under the hood. It's a 1970 455-cubic-inch (7.5-liter) V8 GS Stage III V8 with a claimed 463 horsepower and 510 pound-feet of torque, and for easy cruising the mill is linked to a four-speed automatic. Built in-house by Buick, the Blackhawk was once part of the General Motors Heritage Fleet, but the automaker sold it off in 2009 at the Barrett-Jackson auction in Scottsdale, AZ, along with many other members of the collection. The concept went for $522,500 after the buyer's premium, according to the auctioneers. Now, it's crossing the block again with no reserve as part of RM Auctions sale of the Andrews Collection on May 2, 2015, in Fort Worth, TX. The 75-car auction also includes highlights like one of seven 1962 Ferrari 400 Superamerica SWB Cabriolet models bodied by Pininfarina. Featured Gallery Buick Blackhawk Concept News Source: RM Auctions, Barrett-Jackson AuctionsImage Credit: Darin Schnabel Courtesy of RM Auctions Design/Style Buick Auctions Convertible Concept Cars