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Buick boss shuts down idea of importing Opel Adam

Anyone hoping for Buick to sell small city cars in America, you're not going to like this story. Buick boss Duncan Aldred has effectively ruled out importing the stylish Opel Adam city car for US drivers. Yep, this is us being bummed. Admittedly, the business case for Adam is not as strong as it used to be. Gas is cheap and consumers have fallen back in love with the idea of high-riding crossovers instead of efficient cars. That's why Buick sold twice as many teeny, tiny Encore CUVs in 2015 as it did its smallest car, the Verano. With that in mind, slotting in another car, let alone one below the Verano, isn't a great idea. Of course, Aldred didn't come out and say as much, even though he campaigned for a US-market Adam in the past. "I very much did feel when I came over that that could really help accelerate the Buick brand story," the executive told Automotive News at last week's New York Auto Show. "I don't see that as much. Whether the market shifted or the fashion nature of those cars has changed, I don't know. But I wouldn't be looking for a small, B-segment car today." That, friends, is a real bummer. Adding a car like the Adam, even in a small, captive-import capacity would add a real dose of fun to Buick showrooms and (we're guessing) would bring in younger foot traffic. Related Video:

Junkyard Gem: 1964 Buick Special sedan

During the 1960s, the most mainstream possible vehicle for American streets was a GM-built sedan, either a full-sized B-Body or a mid-sized A-Body. These cars flew out of showrooms by the millions during the decade, and the angular 1964-1967 A-Bodies (including everything from the affordable six-cylinder Chevrolet Chevelle to the maniacal Pontiac GTO) remain sought-after by collectors to this day... provided that they're two-door hardtops. The post sedans just don't get much attention in 2018, and that's why this fairly solid 1964 Buick Special sedan didn't get rescued on its way to this sorry fate in California. Its final days before it washed up in this self-service wrecking yard, nestled between GM iron a third its age, some used-car lot failed to get $1,199 for this '64. The interior looks good, much better than what you'll see on most unrestored cars with better than a half-century on the calendar. If this car had been a Skylark two-door hardtop, its story would have had a happier ending. The decklid suffers from the kind of rust that California cars get when they sit outside for decades and the weatherstripping goes bad, and then someone at the junkyard pried it open to look for trunk goodies. There's likely to be more rust under the window trim, too. The engine was long gone by the time I got here, but it would have been a 225-cubic-inch V6 or a 300-cubic-inch V8 when new. The upscale 1964 Skylark was the same car, mechanically speaking, but it a more luxurious interior and snazzier body trim. The car that follows the fun anywhere... and above all, it's a Buick! Related Video: Featured Gallery Junked 1964 Buick Special sedan View 14 Photos Auto News Buick Automotive History Classics Sedan

Buick Avenir will be made...as a trim level instead of a car

Almost two years after Buick showed the gorgeous Avenir concept, the company announced the Avenir name will reach production. Specifically, it will be a top-tier trim level for 2018 model year Buicks. It's taking a page from GMC's Denali, Lincoln's Black Label, and, well, plenty of examples of extra-fancy sauce. This is disappointing news for fans of the concept, but they can take solace in the fact that the Avenir's good looks are starting to rub off on production Buicks, such as the new LaCrosse. For those interested in what this new Avenir trim will bring to the table, it's a similar formula to what many other auto brands are doing. Buick specifically compares Avenir with the Denali trim for GMC. Models with the trim will get a special 3D mesh grille inspired by the Avista concept, large wheels and unique trim finishes outside. Inside, Avenir models will receive a nicer interior, which Buick generically described as having "unique seat details" and "modern trim materials." Cars equipped with the package will also get a smattering of Avenir badges. Avenir looks like a win-win: interested buyers get some extra cachet and bragging rights and Buick gets to load high-profit options on it cars and SUVs. Buick's inspiration for the Avenir trim is a bit strange, though. The company says it is "inspired by Buick's evolving customer base," which includes women and owners of competing products. Apparently both groups are buying Buicks in greater numbers, and the company also says that many of their customers opt for the most expensive trims. While it seems straightforward to tailor a package for luxury-seeking buyers, we're not sure what would make a package specifically appeal to women and people with competitors' vehicles. That being said, Buick isn't as patronizing as Cosmopolitan was with its car. In fact, quite the opposite. With Avenir, Buick is cashing in on new customers that willing to pay for luxury plain and simple, without any pandering. Related Video: Auto News Buick Luxury denali buick avenir