2012 Buick Regal Premium 1 on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2018 Buick Enclave launches luxury Avenir trim

Remember the shapely Buick Avenir Concept from the 2015 Detroit Auto Show? Well, this isn't that, even if they both share the same name. Meet the Buick Enclave Avenir, a new trim built atop Buick's redesigned 2018 Enclave seven-passenger crossover. Think of it as Buick's version of GMC's Denali trim and you'll be on the right track. As the brand's new top trim level, everything that's normally optional in the Enclave comes standard in the Avenir, along with a bunch of exclusive content. And this is just the first application of the Avenir package for Buick – expect the rest of the TriShield brand's products to get a similar makeover in due time. All Avenir models from Buick will get what the brand is calling a three-dimensional mesh grille with a new set of chrome wings. From there, the Enclave edition bundles unique pearl nickel 20-inch wheels, a Rear Camera Mirror like the one seen from Cadillac, and a new kind of LED headlamps that use something called Evonik Acrylite lighting technology. An in-car air ionizer promises to keep the cabin smelling fresh. The rest of the Enclave package sounds pretty good, too. It's got a standard 3.6-liter V6 engine with 302 horsepower and 260 pound-feet of torque, mated to a nine-speed automatic transmission. Front-wheel drive is standard, and all-wheel drive is optional. A tow rating of 5,000 pounds is standard fare for this class, as are seven seats inside. A frameless eight-inch LCD screen and integrated 4G wireless connectivity are other family-friendly highlights. We expect more Avenir-branded models to make their appearance in the Buick showroom soon. In the meantime, check out the Enclave Avenir in the image gallery above, and stay tuned for more from New York. Related Video:

Bob Seger's Detroit Made music video is an homage to the Motor City

At this point, Bob Seger feels like the living embodiment of old-school rock 'n' roll. The Michigan native has been strumming out classic records like Night Moves for decades, and he just released a new single called Detroit Made. It sounds like a future staple of just about every classic car show within the next few years, and the video is dedicated to the Motor City, past and future.
Detroit Made is all about cruising in the city in a classic Buick Electra 225, perhaps better known as a "deuce and a quarter." It's straight-down-the-middle rock and could just as easily be from a decades-old Seger album as something new.
The video for the new single mixes shots of American classics cruising along Woodward Avenue with a contemporary look at the city. Sure, there are the well-known dilapidated buildings falling into rubble, but the people there aren't just letting the city die. Other parts show the attempts to clean things up and rebuild. Check out the video if you need a few minutes of old school rockin' in your life.