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Trademarks indicate Buick Regal wagon could be on the way
Wed, Dec 23 2015American wagon fans have been waiting for General Motors to import a Buick-badged version of the Opel Insignia Sports Tourer since the current Insignia-based Regal hit dealers. If a new patent filing is any indication, that day could be coming soon. Then again, it might not mean anything. AutoGuide reports that Buick has filed two trademarks with the US Patent and Trademark Office for "Motor land vehicles, namely automobiles." You can see the trademarks for "Tourx" and "Regal Tourx" here and here. "Tour" smacks of wagon models, while the "x" – for all-wheel drive – makes us wonder if maybe we'll be seeing a rebadged version of the high-riding Opel Insignia Country Tourer (shown above). This isn't the first time Buick has stoked the hopes of US wagon fans, though. Earlier this year, trademarks were filed for the "Regal Sport Touring," a name that's very close to the Euro-market wagon's title. In fact, that trademark had the same description as the Tourx/Regal Tourx filings. As we've established before, automakers file trademarks all the time. It's far from a guarantee that anything will come of such trademarked names. Still, two wagon-ish filings with the USPTO from Buick in under a year makes it seem like there's at least someone at the Trishield brand that's campaigning for a long-roof Regal. Fight the good fight, friend. Related Video:
Buick might be getting a logo makeover
Fri, 23 Nov 2012General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.
NC dealer falsely announces return of Regal Grand National, Regal GNX
Wed, Dec 3 2014Like many new car dealers, Liberty Buick GMC gets so excited about its brands' new wares that it puts out press releases announcing when new models are on the way. That's not typically national news, but the Charlotte, NC store has created a bit of internet hubbub by announcing that it will be "one of the first dealers in the country to offer the Buick Regal GNX," and it's even started to add customers names to a waitlist. Only one problem: Despite seemingly annual rumors and calls for such a model, Buick hasn't announced any Grand National models at all – let alone a GNX – and no such models are actually in the cards. The Liberty Buick press release talks in a nostalgic, venerative tone of the original 1982-1987 GN franchise, and goes on to say: "These returning relics will be based on the highly-acclaimed Alpha vehicle architecture currently used in the Cadillac ATS, 2014 Cadillac CTS, and soon to be in the sixth-generation Chevy Camaro. Alpha is the internal name of a General Motors vehicle architecture engineered to underpin compact and mid-size rear-wheel-drive vehicles." In the release, Liberty Buick claimed the GN/GNX models would arrive in late 2015, citing a coupe bodystyle, including a rather fantastical-looking GNX rendering from Bestride.com. Unsurprisingly, none of this is true. Autoblog reached out to Buick for comment about the release, and brand communications manager Nick Richards confirmed that the company had discussed the matter with Liberty Buick representatives. Richards went on to say that the release was wholly incorrect, proclaiming "an agency [for the dealer] picked up a lot of stuff off the internet" and ran with it, including an old Car and Driver story from 2013. The dealership subsequently issued a retraction, with Scott McCorkle, owner of Liberty Buick GMC saying: "We love the idea of the Buick Regal GNX coming back to our showroom but for now, it's only a concept. Bottom-line, the article was incorrect.