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2021 Buick Envision is a vision of Buick's future that's shockingly stylish

Allow us to introduce you to the new and much improved 2021 Buick Envision. Don’t let the handsome shape and sharp design fool you. This compact crossover is a Buick. The Envision has been a frumpy and rather boring looking crossover since its launch for the 2017 model, and now GM has remedied that sticking point. This new made-in-China (the first Buick sold in America that was assembled there) crossover is full of sharp edges, muscular lines arcing through the body and crisp lighting fixtures. ItÂ’s verging on European in nature. If this is a hint of things to come at Buick, we are quite optimistic for the future of its crossover designs now that the cars are dead. “The 2021 Envision will be lower and wider, with premium proportions and striking styling designed to combine the expressiveness of a car with the practicality of an SUV,” said Helen Emsley, executive director, Global Buick and GMC Design. Perhaps youÂ’re hoping for additional details? We only have a few. Buick says it will be powered by a 2.0-liter turbocharged four-cylinder, and shifting duties will be handled by a nine-speed automatic transmission. ItÂ’s likely the same 2.0-turbo that makes 252 horsepower and 295 pound-feet of torque in the outgoing Envision. ThereÂ’s no word on the 2.5-liter naturally aspirated four-cylinder model, but itÂ’s likely being dropped from the lineup. There are no interior photos, but itÂ’ll have a 10-inch infotainment screen in the center that comes with Apple CarPlay and Android Auto functionality as standard equipment. There will also be a number of safety and driver assistance features tacked on as standard including lane-keeping assist, forward collision warning with automatic emergency braking and pedestrian detection, rear parking sensors and GMÂ’s safety alert seat that pulses directionally for alerts. Some options include a 360-degree camera, front parking sensors, rear cross-traffic alert, blind-spot warning, head-up display and GMÂ’s rearview camera mirror. Buick also says the Envision will be available in their top-tier Avenir trim. Other details will have to wait for later in the year, as Buick says all will be revealed at some point down the road. Consider this a preview with a few tasty bites of info about whatÂ’s to come. For now, weÂ’re liking the direction that Buick is taking this crossover. Related video:

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")