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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick really wants us to know the new Cascada convertible won't leak

Quality testing on the factory floor is nothing to joke about. Automakers need to make sure the work being done is up to snuff, and that means some extensive checks. For Buick, that means using a lot of water for each of its Cascada convertibles. Each vehicle that rolls off the floor is subject to a high-pressure, ten-minute soaking that sprays nearly 20 gallons of water from each nozzle during every bath, just to guarantee the fabric roof hasn't sprung any leaks. For some reason, Buick has chosen to show off this testing with the help of what we imagine is the Gorton's Fisherman's baby cousin. Check out the strange testing video, available up top.

2018 Buick Regal GS : The 310-hp American hot hatch

Buick has spent the last decade shredding its perception as the low-level luxury vehicle for geriatrics, but the brand hasn't always been associated with that crowd. In fact, ask some enthusiasts and you'll hear about the GM 3800 series engines, IndyCar racing, and the mythical GS and GNX. In that high-octane theme, GM pulled back the curtain on the all-new, all-wheel drive, 310-horsepower 2018 Buick Regal GS Wednesday morning in Milford, MI. The GS is basically a sport-tuned version of the all-new Buick Regal. We've seen the standard and high-riding wagon variants, but this is our first look at what's likely to be the enthusiast pick. The Regal GS uses the five-door sportback bodystyle from the standard car (though a GS version of the TourX would be awesome), swiped from GM's soon-to-be former German division, Opel. While a number of automakers are downsizing engines, Buick is soldiering on with its tried and true naturally aspirated 3.6-liter V6, in this guise making 310 horsepower and 282 lb-ft of torque. Power is sent to all four wheels through a nine-speed automatic. The all-wheel drive system uses a twin-clutch setup and has been tuned specifically for the GS. The Regal GS makes more power than both the Acura TLX A-Spec (290 horsepower) and the Lexus IS350 F-Sport (306 horsepower). The V6 features both cylinder deactivation and auto stop/start for better fuel economy. The fully independent suspension uses the second-gen Continuous Damping Control (CDC), capable of 500 adjustments per second. Selectable modes allow the driver to tailor the car to fit the situation. Large Brembo front brakes are surrounded by standard 19-inch wheels and tires. The exterior gets a few styling changes like a sporty front and rear fascias, a small rear spoiler, and plenty of GS badges. Inside, the Regal GS gets unique sport seats with integrated headrests and adjustable lumbar and thigh bolsters. They even come standard with heating, ventilation, and massaging functions. The driver faces a GS badged flat-bottom steering wheel and GS-specific pedals. A full-color heads-up display is optional. Available safety features include front pedestrian braking, lane keep assist with lane departure warnings, forward collision alert, automatic emergency braking, and adaptive cruise control. The real key for the success of the Regal GS could be pricing.