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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2018 Buick Enclave spied looking slim in Death Valley

The nine-year-old Buick Enclave is well past its prime, but this set of spy photos reveals that GM won't put the vehicle out of its misery, but will give the vehicle a large update instead. Our photographers managed to catch Buick testing a heavily-camouflaged 2018 Enclave testing below sea level near Death Valley. Buick was testing the prototype in Nevada earlier this year, but slapped a trailer onto the back of the SUV. Thanks to the camouflage that covers the badging, headlights, taillights, and hood, there's no way to confirm if the prototype is really a Buick or something from Chevrolet. But the circular outline on the grille has us leaning towards it being a Buick. Five LED running lights shine through the heavy camouflage, while Buick's iconic waterfall grille is prominently uncovered. The Enclave, which came out in 2008, shares the same platform as the GMC Acadia and Chevrolet Traverse. With the new Acadia slimming down and ditching the old Lambda platform in favor of the Chi platform, the Enclave will surely follow suit. The Enclave, though, is expected to get a stretched version of the Chi platform with three rows. While the entire body is concealed, the prototype's side profile looks to be slimmer than the current Enclave. With the addition of the new, lighter platform, the Enclave is expected to get GM's new 3.6-liter V6 with a nine-speed automatic transmission added later down the road. The new Enclave is expected to make its debut early next year as a 2018 model, which will be followed by the reveal of the Traverse shortly after. Related Video: Featured Gallery 2018 Buick Enclave Spy Shots View 13 Photos Image Credit: Spied Bilde Spy Photos Buick GM Crossover SUV Luxury

GM recalls 3.6 million vehicles for airbag-software problems

The Basics: General Motors is recalling 3.64 million vehicles across its lineup for an airbag-related issue. The recall covers the 2014-2015 Buick LaCrosse, Chevrolet SS, and Spark EV; 2014-2017 Chevrolet Corvette, Trax, Caprice PPV, Silverado 1500, Buick Encore, and GMC Sierra 1500; and 2015-2017 Chevrolet Tahoe, Suburban, Silverado HD, GMC Yukon, Yukon XL, Sierra HD, Cadillac Escalade, and Escalade ESV. The Problem: Affected vehicles have a sensing and diagnostic module that controls the airbags and seat-belt pretensioners. The software it uses has a defect that can prompt the module to run a diagnostic test under specific driving conditions, which will also deactivate the front airbags and pretensioners. This means that it would be possible for those safety systems to not activate in a crash, potentially leading to injury or death. Injuries/Deaths: General Motors began an investigation that led to the recall after a 2014 Silverado was involved in a crash in which the airbags did not deploy. No information was given as to injuries or deaths. The Fix: Owners can bring their vehicles to a local General Motors dealer where a software update will be installed to fix the issue. The fix will be free of charge. If you own one: General Motors will contact owners of affected cars, and owners can check whether their vehicles are affected by visiting entering their vehicle identification numbers at either the GM Owner Center website or the NHTSA website. Owners can then schedule a time to have the update installed. Related Video: