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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Junkyard Gem: 1957 Buick Special Riviera Sedan

While I find plenty of 1950s Detroit cars in quick-inventory-turnover self-service wrecking yards during my travels, they tend to be the ordinary post sedans that were built by the millions during the heyday of the three-on-the-tree manual transmission and nuclear-attack symbols on car radios. The more sought-after convertibles, coupes, and four-door hardtops are tougher to find in such yards, which makes today's 1957 Buick Special Riviera in a yard in northeastern Colorado an A-List Junkyard Gem. During the late 1950s, the Special ranked at the bottom of the Buick prestige hierarchy just below the more upscale Super and Century. Of course, this was the era of Alfred Sloan's "Ladder of Success" and the lowliest Special outranked even the nicest Olds Ninety-Eight on the Swank-O-Meter. If you were the Buick-driving Joneses and your neighbors had proletarian Chevrolets, aspirational Pontiacs, or petit-bourgeois Oldsmobiles, they were failing to keep up with you… but then you'd see a new Cadillac and feel intense envy for your victorious rival. The Ladder of Success collapsed later on, when the top-trim-level Chevy Caprices began to compete against their Cadillac Calais big brother, but it was still standing tall in 1957. The Riviera name ended up being used for its own distinct model starting in 1963 and continuing nearly into our current century, but in 1957 it was a trim level designation, used to indicate a Century or Special sedan with the then-radical pillarless hardtop design. This car listed at $2,780, which comes to a cool $27,630 in 2021 dollars. That price included the 364-cubic-inch (6.0-liter) Buick Nailhead V8 engine, rated at 250 horsepower and enough torque to peel 1957's rock-hard bias-ply tires right off their rims. The Special had a three-on-the-tree column-shift manual as standard equipment, but the original buyer of this car sprang for the extra $220 ($2,185 today) to get the Dynaflow transmission. While the shift indicator looks just like the ones on GM cars equipped with the two-speed Powerglide, the Dynaflow was an odd beast used only in Buicks; while it had gears for two forward speeds, the driver had to select low gear manually. Otherwise, a complex torque converter rig provided an experience something like today's CVTs (though with better smoothness and much more wasted power), in which the car stayed in high gear all the time and used the torque converter to multiply as needed.

New Buick Envision model spotted in China, expected here this year

At GM Capital Markets Day in February, GM North America president Barry Engle said the U.S. market can expect "updated models of Chevrolet Equinox and Traverse, Buick Envision and Enclave, as well as GMC Terrain." We've seen the Equinox and Traverse, and although we weren't aware, we've seen the Envision. Buick showed an EV crossover concept in 2018 called the Enspire, and it was thought to preview an eventual production model called the Enspire that's been spotted in various places testing under heavy camouflage in the U.S. GM, in fact, applied to trademark the Enspire name twice in the U.S. The model's final production form got an early reveal in China thanks to the Ministry of Industry and Information Technology, and according to GM Authority, a branding redirection has led to the crossover being called the Envision. Assuming this is the model that comes to the U.S., it will share dealer space with the current Envision imported from China. Motor1 writes that Chinese site Auto Home alleges the name Envision S will distinguish the new product, and the tailgate in the low-res photo plausibly shows an S after the model name. That doesn't mean it would get the S suffix here, though. It's not clear if the coming crossover grows in size compared to the standard Envision the way the Encore GX expanded a touch over the Encore. The marquee difference will be that the new Envision is more luxurious in looks, equipment, and features. There are few details, but it's thought the Envision S sits on the same E2 platform as the Cadillac XT4, and will use the same 2.0-liter turbocharged four-cylinder in the Cadillac paired with the automaker's nine-speed automatic. In the XT4, that mill produces 237 horsepower and 258 pound-feet of torque, but across all its applications in the GM stable it makes anywhere from 230 to 237 hp.    What we can see is that the new CUV takes the Envision name in a more dynamic direction, starting with a trim upper front fascia that puts narrow headlights astride a wide grille clearly derived from the concept, the lower front fascia with chrome-lined outer intakes that recall the Aston Martin DBX. A diffuser-looking silver trim piece in front is mirrored in back. A sloping roof helps create the slim profile, leading to a trim backlight, thin taillights, and strong horizontals on the bumper that emphasize width.