1988 Buick Regal Limited Coupe 2-door 2.8l on 2040-cars

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Buick Encore takes a hit of Mokka to tackle Dakar

There are many vehicles we'd consider taking racing. Even on a cross-country rally as punishing as the Dakar. But a Buick Encore? That's not one that would enter our motorsports-based consciousness. Yet it's basically what General Motors is entering in the South American rally raid this year, and you're looking at it.
Unveiled at the Moscow Motor Show, this rally machine is based on (or at least billed as) an Opel Mokka - the name that GM's European brand applies to the vehicle Americans know as the Encore, Buick's subcompact crossover. Only it's obviously been extensively modified. It's got a ten-inch raised suspension, a 137-gallon fuel tank, carbon-fiber bodywork and... hold on, we're sure we're missing something here. Oh, right: a 6.2-liter V8 kicking out 340 horsepower and 487 pound-feet of torque to all four wheels through a six-speed sequential gearbox.
In other words, this is not the same Encore (or Mokka) you can pick up at your local Buick, Opel or Vauxhall dealership. It's not even close. It's not even recognizable as such, really. It was unveiled alongside a more sedate Opel Mokka Moscow Edition and a slew of other local debuts for the Opel brand that you can read more about in the (translated and original) Russian press release below.

GM expanding Lansing Lambda CUV plant

Considering that crossovers are a rapidly growing portion of the US auto market, it's not surprising to hear that General Motors is preparing to build even more of them. The company is investing $63 million to expand its Lansing Delta Township Assembly plant that builds Lambda platform CUVs like the Chevrolet Traverse, GMC Acadia and Buick Enclave.
According to GM, the expansion will add roughly 263,000 extra square feet of space to the plant. Of that, 181,000 square feet will be for an updated body shop with cutting-edge robots. There will also be 54,000 square feet of additional room in the paint shop and 28,000 square feet of more area for general assembly.
GM isn't saying as much, but there is the possibility that this extra space could allow for additional models produced at the factory. Cadillac reportedly dropped plans to build a three-row SUV on the Lambda platform earlier this year, however, dealers for the luxury brand were recently pitched the possibility of adding large and small CUVs, an ATS convertible or a sedan below the ATS.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits