1987 Buick Regal Grand National T-tops on 2040-cars

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Buick Velite is a not-so-Volt-like plug-in hybrid concept for China

Is the Buick Velite a Volt by any other name? That's a question worth asking after General Motors said that the Buick Velite concept vehicle will make its global debut at the Guangzhou Auto Show later this month. GM says the car "will provide a template for upcoming models being launched under the Buick Blue new energy vehicle strategy." Whether that means the Velite is a variant of the second-generation of the Chevrolet Volt extended-range plug-in is open to interpretation. Some automotive publications, including Autoweek, are saying that's the case, but GM China doesn't mention the Volt in its press release, only saying that the car is a "high-performance" plug-in hybrid vehicle. As we know, GM doesn't use the "PHEV" descriptor for the Volt, which makes us thing the Velite's powertrain is more like the Cadillac CT6 PHEV. Either way, the concept was developed by the Pan Asia Technical Automotive Center (PATAC), which is a joint venture between GM and Shanghai-based SAIC. As far as the name, GM has been shopping the Velite moniker around for a while now. The automaker first used Buick Velite for the convertible concept vehicle it showed off at the 2004 New York Auto Show. More recently, GM in 2014 filed to use the name for the US variant of its Opel Cascada four-seat convertible model, which debuted in 2013. As for the second-generation version of the Volt, that model appears to be gaining favor in the US. Domestic sales of the Volt through October have surged 64 percent from a year earlier to more than 18,500 units. The new version boosted its all-electric range by 40 percent to 53 miles while increasing its power output by 20 percent. Related Video: News Source: General Motors via Autoweek, Automotive News-sub.req. Green Buick Chevrolet Electric Hybrid PHEV buick velite

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Third 1987 Buick Regal GNX will be auctioned in January

A member of the 1987 Buick press fleet is hitting the auction block next year and it's a rarified gem: a low-mileage Regal Grand National GNX, serial No. 003 and one of just 547 models built for that year, and the last of the traditional body-on-frame, rear-wheel-drive Grand Nationals. It'll be auctioned at the Barrett-Jackson Scottsdale Auction in January. The GNX No. 003 was loaned out to publications including Autoweek, Motor Trend and Road & Track, where it racked up around 8,200 miles. "Through it all, a constant sad undertone was the understanding that 1987 was to be the final appearance of the traditional body-on-frame, rear-wheel-drive G-body (which also underpinned the best-selling Chevy Monte Carlo, Pontiac Grand Prix and Olds Cutlass)," reads a the description published on Barrett-Jackson's website. "A totally redesigned W-body Somerset Regal, with front-wheel drive and unitized body construction, was slated to replace the popular midsize Buick in 1988." So Buick opted to make "a Grand National to end all Grand Nationals" with the '87 GNX, partnering with ASC/McLaren to equip them with wheel lip flares, fender vents, 16-by-8-inch BBS rims and more aggressive tires. It left untouched the Grand National's standard Sequential Electronic Fuel Injection 3.8-liter V6 but added a larger Garrett T-3 turbocharger with a ceramic impeller, a larger intercooler, more aggressive fuel, spark and waste gate tables, and a dual exhaust system that boosted output from 235 horsepower and 330 foot-pounds of torque to 276 hp and 360 lb-ft. That was enough, Barrett-Jackson reports, to make the performance coupe quicker and faster in quarter-mile tests than the Ferrari F40 and Porsche 930 Turbo. After making the test-drive rounds in the automotive media, the car sold in 1988 as a brass hat/company official car to Fischer Buick in Troy, Mich. with approximately 8,200 miles on it. From there, it quickly sold to a local resident who drove it very little, and sold it in the spring of 1989. Since 1992, it has reportedly been kept in climate-controlled storage, totally original, unmodified and undamaged, with just 10,790 miles on the odometer today. It recently underwent a complete mechanical service and cosmetic reconditioning. You can check out the listing on Barrett-Jackson here. The first '87 GNX ever produced resides in the General Motors Heritage Collection and No. 002 is at the Sloan Museum in Flint, Mich. Interestingly, another '87 GNX, No.