1986 Buick Regal Lowrider on 2040-cars

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Buick Riviera Concept hits the floor in Shanghai

Here we have a concept in the true sense of the term. The Buick Riviera you see here - the name of which was last used in production back in 1999 - is said to preview Buick's future styling direction, which means we should expect to see more flowing body shapes to go along with new versions of the marque's classic waterfall grille design. Oh, and we don't believe there's a single porthole in sight.
Powered by Buick's so-called dual-mode wireless plug-in hybrid electric vehicle propulsion system (we'll stick with the W-PHEV acronym) that allows the car to be charged wirelessly just by driving atop a special charging mat on the ground, the car's powertrain is just as futuristic as its exterior shape.
Other high-tech bits include holographic projections on the windshield showing the driver what's around him, with input coming from 10 high-res cameras and 18 micro high-precision sensors. The car also sports 4G wireless connectivity so that its occupants are always connected.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2018 Buick LaCrosse gets a mild hybrid model, lower price

Update: Buick provided us with horsepower and fuel economy figures. The text has been updated to reflect this. Buick is rolling out a variety of updates for the 2018 LaCrosse, including a new mild eAssist hybrid. Like the previous generation LaCrosse and Regal eAssist models, this one features a small electric motor and an equally small battery pack that together augment rather than supplant the gasoline engine. The motor, attached to a 2.5-liter four-cylinder engine, helps to make takeoffs smoother and provide additional torque on demand. The gasoline engine still does the majority of the work, though. Combined, the powertrain produces 194 horsepower and 187 pound-feet of torque. It will also allow the LaCrosse to get 25 mpg in the city, and 35 mpg on the highway. While the electric powertrain doesn't provide primary propulsion, it does come with other benefits. The small battery means the LaCrosse maintains a folding rear seat. The battery also provides power to accessories when the engine shuts off at a standstill. This mild hybrid powertrain will be the standard engine for all 2018 LaCrosses, and they come with a lower base price. The 2018 model will start at $31,415, which is about $1,500 less than the lowest priced 2017 V6 LaCrosse. The V6 will still be available as an option, and Buick has updated it, too. The 2018 V6 models will also all come with a new 9-speed automatic transmission. The new LaCrosses will go on sale this fall. Related Video: Image Credit: Buick Green Buick Hybrid Luxury Sedan