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2016 Buick Regal prices slashed

The Buick Regal is getting an aggressive price cut for the 2016 model year to keep pace in a crossover-centric world and its own hyper-competitive midsize sedan segment. The 2016 Buick Regal GS now starts at $35,915, after a $925 destination charge, which amounts to a $3,320 price cut compared to 2015. There's no de-contenting associated with the cost decreases either, and the vehicles are now available with Apple CarPlay. The lower prices follow through much of the lineup. The 1SP Premium model sees a $2,535 savings at $33,415 after destination; the 1SL trim falls $1,000 to $30,840; and the 1SV maintains at $28,915. The decision to make these cuts is meant to better position the midsize sedan against its rivals. "We know consumer sentiment towards sedans has decreased," Buick spokesperson Nick Richards said to Autoblog. CUVs like the company's own Encore are where buyers are moving. "Repositioning the Regal to more aggressively compete in the midsize sedan segment is the first of many steps we are taking in advance of next year's product offensive," Buick sales vice president Duncan Aldred said in a letter to dealers, according to USA Today. The decision probably couldn't have come at a better time because the Regal has suffered so far in 2015. Through July, the company has delivered 10,928 of them, down a significant 19.3 percent from the same period last year. A recent study also found that the model was among the most likely in the US to be sold after just one year of ownership.

Buick Electra-X concept teased for Chinese audience

Buick is about to show its largest market, China, how the brand does an electric vehicle specifically for that clientele. The Tri-Shield released two images of the shark nose that will grace its Electra-X concept, a follow up to the Electra concept that debuted at the Auto Beijing in 2020. Instead of the 583-horsepower, high-riding, thick-bodied fanciful sedan of yore, the Electra-X should be a much more production-ready version of what Chinese buyers can expect. Buick China said that "The Electra-X concept takes Buick's innovative thinking and imagination of future electric mobility to the next level. It is designed to provide a safer, smarter and more desirable EV experience, building on Buick's deep understanding and insights of local consumers toward electrification and intelligent driving." This will be a different vehicle than the "groovy" EV concept Buick showed its American audience in February of this year, although there are similarities. Buick China also said of the Electra-X that it is "defined by the brand's all-new design language" that embodies "distinct and forward-looking styling, along with an airy interior." Another design trait will be slim, sloping DRLs, seen on the Chinese and U.S. concept teasers, with slight differences. The Asian market can also expect minimal surfacing, an ornate grille treatment, side mirror cameras, and trim A-pillars. Tech-wise, Buick says the Ultium-based product will come with Super Cruise and its Virtual Cockpit System. The China debut happens next month at 2022 Buick Brand Day. Our groovy EV debuts this summer, the automaker planning to have two electric vehicles in U.S. showrooms by the end of 2023. The Electra-X could give big clues about what's headed our way. Related video:

2013 Buick Encore

City, Slicker
We admit it. We have no earthly idea how this whole thing is going to shake out.
Typically, after driving a new car or truck, we come away prepared to hazard a guess as to whether said model has a good chance of being a sales success. We've amassed enough time watching the industry, scrutinizing the competitors, and so on, to make a reasonably educated bet. Yet here we are, days removed from driving the new 2013 Buick Encore, and we still have no bloody idea.