1991 Buick Reatta Base Convertible 2-door 3.8l on 2040-cars

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Buick's new logo ditches the ring, levels the shields

Buick's logo is about to receive a relatively major update. The new-look emblem appeared in a trademark filing in March 2022, and a leaked image posted on social media has given us a better look at the design that should appear on production cars in the not-too-distant future. Published on Instagram by an account called Buick_Saudi_Arabia, the photo shows what seems to be Buick's new logo on the middle of a steering wheel. The changes made aren't groundbreaking, but they're certainly noticeable. The ring is gone, and the red, white, and blue shields are separated from each other and positioned on the same level. As of writing, the shields are staggered and surrounded by a ring.           View this post on Instagram                       A post shared by Buick Saudi Arabia (@buick_saudi_arabia) One question that comes to mind is: why now? Buick has used its current logo for decades without significantly updating it, so what prompted the company to give the design a makeover? Several factors undoubtedly influenced this decision, but one that's worth shining light on is that the brand is no longer twinned with Germany-based Opel. For many years, some Opel-designed models made their way to the United States with Buick emblems on both ends. No one in Europe has heard of a Buick Regal; folks there know the sedan as the Opel Insignia. And, since the visual differences between these cars were often minor, using a Buick logo whose basic silhouette was similar to Opel's logo simplified the design process. Neatly integrating, say, Chevrolet's bowtie-shaped emblem into the Insignia's grille would have been harder, though more improbable acts of badge-engineering have been committed (the Ford Maverick was once a Nissan). General Motors sold Opel to PSA Peugeot-Citroen in 2017, and both carmakers are now part of Stellantis, so Buick's trans-Atlantic design ties have been cut. Losing the Opel connection gives Buick's design team more leeway to experiment with new ideas, like a revamped logo. Keep in mind that nothing is official yet. Full details and an explanation of what the new logo means should emerge soon. Why the shields? Buick isn't rooted in sword-fighting, so why have shields appeared on its cars for over 60 years? The answer, according to Buick, is relatively vague. What's certain is that the tri-shield logo didn't appear on Buick's early cars.

Buick Electra-X SUV Concept is a sporty-looking electric crossover

We all saw the gorgeous Buick WIldcat EV concept yesterday, but slipping under the radar was another Buick concept revealed in China: the Electra-X Concept SUV. Buick is planning on using “Electra” to name its future EVs, and this is our first look at a concept with the name attached to it. Specifically, Buick says that this concept “previews the production version of BuickÂ’s new generation of electric vehicles in China, underpinned by GMÂ’s revolutionary Ultium platform.” Nowhere in BuickÂ’s announcement does the brand say this concept will transfer to future Buicks in the U.S., but itÂ’s an interesting thought to entertain. The Electra-X Concept SUV looks like a fastback SUV, or crossover coupe, which is already a common bodystyle here in North America. Seeing that BuickÂ’s intention is to use the Ultium platform, that gives even more reason that something along these lines could find its way into U.S. showrooms. This specific concept is all about design, and itÂ’s easily the most attractive Buick SUV weÂ’ve seen. Buick says the carÂ’s “fresh and youthful” expression is meant to appeal to younger customers. It certainly looks far more sporty than what weÂ’re used to seeing from Buick, which is a good thing. YouÂ’ll notice itÂ’s wearing a new Buick badge up front. The light design in front and back is meant to resemble what weÂ’ll see on future production cars, and like many lights these days, they flash an animation at you as you approach the car. The four-seat interior is meant to look sporty and clean. Plus, it shows off the flat floor capabilities of the Ultium platform. It has an airy feel thanks to a wraparound windshield and glass roof. The seats are wrapped in fabric made from recycled water bottles. YouÂ’ll also see “GS” etched inside the cabin meant to hint that there will be electric GS models in the future. Its main display is a 30-inch 6K screen, and the car features 5G connectivity for the speediest-possible connection to the internet. Super Cruise in its most advanced, current form is also onboard, which is great to see for the Buick brand. Related video:

2016 Buick Cascada First Drive

Florida became a state in 1845. It is the third most populous state in the United States, home to the most-visited theme park in the world. It is where you'll find every convertible ever sold in the United States, be it a pasty white Infiniti M30 or a Lamborghini. And soon, many examples of the 2016 Buick Cascada will call it home. Florida is full of Buicks. Wonder if anyone bought a Rendezvous Ultra? It's in Florida. The Buick Reatta, the company's last convertible before this? Also there. Buick, however, is eager to get those who better remember Bush vs. Gore than Nixon vs. Kennedy to ask, "That's a Buick?" Which is how we arrive at the Cascada. The Cascada isn't so much a new Buick as a car that's new to Buick. It's been on sale for about three years as the Opel Cascada in Europe, along with badge-engineered siblings sold by Vauxhall and Holden in other parts of the world. Buick took that time to make several hundred changes to the Cascada for US consumption and then found it without many rivals. The Chrysler 200 convertible, Volkswagen Eos, and Volvo C70 would all be prime targets for the Cascada here, were they not all dead now. Buick's gamble is that these Chrysler, VW, and Volvo (also Saab, for that matter) customers are looking for somewhere to go next. The Cascada isn't so much a new Buick as a car that's new to Buick. One thing is certain: the Cascada is eye-catching to Floridians. I had no fewer than six people in Miami and Key West walk up to me and ask what kind of car it was, or even say, "That's that new Buick convertible, right?" Despite being three years old, the Cascada's looks have aged pretty well. And it's been spared many of the tacked-on details, like fake portholes and chrome wheels, that were adhered to the Regal when it made its trip over from Opel-land. Top up or down, the Cascada is attractive. Unlike the Audi A3 or BMW 2 Series convertibles (the former being the Buick's prime target), there's no abruptness to the design, no sharply ending lines. The Buick looks relaxed in a Palm Beach or Palm Springs way, even on the inside with the convincingly stitched dash top and standard heated leather seats (one of the pieces redesigned for the Buick). That being said, the pattern on the seat material is a misstep, looking like it was inspired by Aunt Flora's 1972 patio furniture. Then it's surprising that you don't exactly sink into the Cascada. While the seats are mounted low, they're not pillow soft.