1989 Buick Reatta Coupe 2-door 3.8l Rare Red Touch Screen Leather Loaded Lowmile on 2040-cars

Auto blog

Buick takes top spot in 2022 J.D. Power Initial Quality Study

People, economies, and supply chains weren't the only things continuing to get sick over the past year. The 2022 J.D. Power Initial Quality Study (IQS) is out, showing the average rate of problems per 100 vehicles (PP100) during the first 90 days of ownership increased overall. The average figure for the 32 ranked manufacturers in 2020 was about 166 problems per 100 vehicles. In the 2021 IQS, that dropped to an average of 162. This year, the average jumps to 180 problems. J.D. Power says that figure is a record high over the 36-year history of the study. Buick leapt to the top of the rankings this year with the fewest issues, at 139 problems per 100 vehicles in the first 100 days of ownership. After Dodge became the first American automaker to lead the IQS in 2020, followed by Ram in 2021, this year marks a three-peat for U.S. carmakers. Dodge took second this year at 143 PP100, Chevrolet third with 147 PP100, Genesis the first luxury maker on the chart in fourth with 156 PP100. Between February and May, this year's study gathered responses to 223 questions from more than 84,000 new 2022-model-year car owners and lessees. The questions are designed to zero in on real-world problems new owners encounter with nine categories of vehicle features: Infotainment; features, controls and displays; exterior; driving assistance; interior; powertrain; seats; driving experience; and climate. As has been the case in the past few year, infotainment has proved to be the most problematic bugbear making scores worse. Considering features individually, six of 10 of the worst problem areas dealt with infotainment, causing infotainment's score of 45 PP100 to be 19.5 PP100 worse than the second-placed feature. Consumers ranked getting Android Auto and Apple CarPlay to connect reliably as the most troublesome.  GM didn't just score with Buick, which was one of only nine of the 33 ranked brands to show improvement this year. The conglomerate earned first place with the fewest PP100 among all the automaker groups, and scored the most model-level awards with nine, ahead of BMW with eight and Hyundai Group with three.  This year's study again showed a gap between luxury and mass-market makers, thought to be down to the amount of tech in luxury vehicles that consumers aren't properly informed about or that doesn't act as expected — that latter issue exacerbated by the chip shortage.

NFL QB Cam Newton and supermodel Miranda Kerr star in Buick's Super Bowl ad

Buick's Super Bowl LI ad is another demonstration that its cars aren't frumpy anymore. The ad opens with parents watching their children play football, with one of the dads, we'll call him "Dad No. 1," shouting encouraging words to his son. In the background, a bright red Buick Cascada pulls up, and another dad, "Dad No. 2," points it out. Dad 1 doesn't believe him, and says, "If that's a Buick, then my kid's Cam Newton." All of sudden, his son transmogrifies into Carolina Panthers quarterback Cam Newton. As expected, he quickly dominates the game, with some amusing results. At the end, when a Buick Encore shows up, the referee inadvertently turns himself into supermodel Miranda Kerr, based on apparent disbelief over what constitutes a Buick. You can see all of the shenanigans in the video above. Plus, if you'd like to see what goes into making a Super Bowl commercial, Buick produced a short video with Newton and Kerr showing what happens behind the scenes. You can check it out below. Related Video:

2016 Buick Regal prices slashed

The Buick Regal is getting an aggressive price cut for the 2016 model year to keep pace in a crossover-centric world and its own hyper-competitive midsize sedan segment. The 2016 Buick Regal GS now starts at $35,915, after a $925 destination charge, which amounts to a $3,320 price cut compared to 2015. There's no de-contenting associated with the cost decreases either, and the vehicles are now available with Apple CarPlay. The lower prices follow through much of the lineup. The 1SP Premium model sees a $2,535 savings at $33,415 after destination; the 1SL trim falls $1,000 to $30,840; and the 1SV maintains at $28,915. The decision to make these cuts is meant to better position the midsize sedan against its rivals. "We know consumer sentiment towards sedans has decreased," Buick spokesperson Nick Richards said to Autoblog. CUVs like the company's own Encore are where buyers are moving. "Repositioning the Regal to more aggressively compete in the midsize sedan segment is the first of many steps we are taking in advance of next year's product offensive," Buick sales vice president Duncan Aldred said in a letter to dealers, according to USA Today. The decision probably couldn't have come at a better time because the Regal has suffered so far in 2015. Through July, the company has delivered 10,928 of them, down a significant 19.3 percent from the same period last year. A recent study also found that the model was among the most likely in the US to be sold after just one year of ownership.