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Lutz dishes dirt on GM in latest Autoline Detroit

Bob Lutz sits down for Autoline Detroit - Click above to watch video after the jump
Autoline Detroit recently played host to Bob Lutz, and, as is always the case, the former General Motors vice chairman dished out some great commentary. Lutz was promoting his new book Car Guys vs. Bean Counters: The Battle for the Soul of American Business, and talk quickly turned to his role as it related to product development and high-level decision making at GM. While on the topic of brand management, Lutz revealed a few rather interesting tidbits about his former employer:
All Chevrolet vehicles were required to have five-spoke aluminum wheels and a chrome band up front, as part of the Bowtie brand's overall image.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2015 Buick Verano gets styling tweak, loses 6-speed manual

Well, all good things must come to an end. For 2015, the Buick Verano's experiment with a manual transmission will cease, as the American manufacturer has announced it will discontinue the 6MT in the turbocharged version of its compact sedan. According to Buick, the take rate on the Verano Turbo 6MT was (unsurprisingly) low, leading to its discontinuation.
That's not the only bit of news for the Verano, though. After a few years on the market, Buick has seen fit to refresh the popular sedan. The visual changes aren't huge, really, with subtle tweaks to the headlights and taillights. We'd bargain that the average passer-by wouldn't notice a difference between the two.
The main aesthetic change is a new appearance package, available on the mid-range Convenience and Leather option groups. Unimaginatively called just that - Appearance Package - it offers up a new paint color, Desert Dusk Metallic, as well as a grille treatment and a rear spoiler. The new package is, however, limited to naturally aspirated models.