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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

GM Issues Four New Recalls For 90,000 Vehicles

One day after releasing an internal report that found a pattern of "incompetence and neglect" within the company, General Motors announced four more recalls that affect 89,126 vehicles. One of the recalls affects 31,520 vehicles that may contain a defect that could prevent airbags from deploying in a car accident. GM said it was aware of at least one crash in which a vehicle occupant sustained an injury because the airbags didn't deploy when they should have. The company said it was aware of other crashes that were similar in nature, but it is not yet known whether they're related to the condition, in which the shorting bar inside the driver's airbag may occasionally contact the airbag terminals. If the car and terminals are touching each other in a crash, the bags will not deploy. Vehicles from the 2012 model year are affected by the problem, and they include the Buick Verano, Chevrolet Camaro, Cruze and Sonic. GM has conducted two previous recalls for this condition involving 7,116 cars. GM is also recalling 57,512 models of the 2014 Chevrolet Silverado 1500, 2014 GMC Sierra 1500 and 2015 Silverado HD, Tahoe and Surburan, as well as the 2015 GMC Sierra HD, Yukon and Yukon XL models because their radio control modules may not work, and thus prevent certain audible safety warnings. Certain models of the 2013-2014 Chevrolet Spark and 2013 Buick Encore are being recalled for a different airbag problem, which could prevent airbags from deploying properly during a crash. And 33 2014 Chevrolet Corvettes are being recalled for yet another airbag problem, in which an internal short circuit could disable the airbags. So far in 2014, General Motors has issued 34 separate recalls that affect approximately 15.9 million vehicles – more than the company has sold in the past five years combined. GM Announces Four Recalls DETROIT – General Motors today announced three safety recalls and one non-compliance recall, all of which were reported to the NHTSA on Thursday, June 5, 2014. In all cases, customers will receive letters from GM letting them know when they can bring their vehicles into a dealership, where all repairs will be performed free of charge and courtesy transportation would be provided as needed.

Junkyard Gem: 1973 Buick LeSabre Custom Hardtop Sedan

The steps on Alfred Sloan's "Ladder of Success," in which you'd start your career by buying a Chevrolet and then move up through the GM marques as your wealth increased, stayed rigidly fixed from the 1930s into the late 1960s. By the early 1970s, though, "prestige creep" among The General's divisions had set in, with lower-zoot marques leapfrogging their betters with ballooning price tags and snob appeal; a fully-loaded Chevy Caprice could cost more than an Olds 98, a Pontiac Bonneville could out-snoot a Buick LeSabre, and the LeSabre itself came to threaten mighty Cadillac at the top of the GM pyramid. Here's a fully depreciated '73 LeSabre Custom Hardtop Sedan, once the picture of Malaise Era opulence but now brought down to earth in a San Jose self-service car graveyard. The high-rollingest of all LeSabres in 1973 was the Custom (though shoppers for full-sized 1973 Buicks really wishing to rub the noses of their lessers in their success could opt for the even pricier Centurion or Electra 225), and that's what I found among the Achievas and Cateras of this yard's GM section. Wasps now nest in the rust holes caused by rainwater seeping beneath the padded vinyl roof, but this car once told the world, "I've made it!" It went without saying that your big, comfy Detroit luxury sedan had a big, comfy front bench seat; let those frivolous rakehells in their Rivieras have their bucket seats. Believe it or not, a three-on-the-tree column-shift manual transmission was still standard equipment on the lower-level Buick Century in 1973, but all LeSabre buyers enjoyed two-pedal luxury that year. Some junkyard shopper grabbed the massive 455-cubic-inch (7.5-liter) V8 — rated at 225 horsepower, due to Nixon's stricter emissions standards and the switch from gross to net horsepower ratings — before I got here. I'm guessing this car got driven into the ground by the early 2000s (there's a 2001 calendar inside) and then spent the next couple of decades bleaching in the harsh South Bay sun before arriving here. So good, shoppers bought them sight unseen!