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Auto blog
Buick and Bar Refaeli teach in-car yoga
Mon, Jul 27 2015We're not sure which make or model you'd most readily associate with yoga. You'd probably see a fair few Mercedes convertibles, VW Beetles, and assorted minivans and crossovers outside your typical American yoga studio. But not to be left out of the contorting action, Buick is out to link itself to the age-old practice with these latest videos. They feature, as you can see, the ever lithe and supple Bar Rafaeli, clad in spandex, stretching and contorting herself inside and out of a Buick Verano. Which is really all you should need to know, but there's a little more to the clip above (and the behind-the-scenes video below) than eye candy. Choreographed by yoga guru Chad Dennis, the idea behind the video – cleverly entitled The Body Shop – is to show drivers, in as artful and visually pleasing a way as possible, how to limber up their body, mind, and soul in preparation for (or recovery from) a long drive. It also serves to promote the brand's new 24 Hours of Happiness test drive program that lets prospective buyers take a Buick home and try it out for a day before buying. And if nothing else, it aptly demonstrates that Buick has excellent taste – or at least as good as Sports Illustrated that gave the Israeli model her first big break, Leonardo DiCaprio whom she dates for several years, and the dozens of fashion labels, jewelry brands, and magazines for which she's posed in recent years.
What's in a trademark? Sometimes, the next iconic car name
Thu, 07 Aug 2014
The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?
Spy photos of the upcoming Buick Regal wagon, via the Opel Insignia
Fri, Nov 11 2016We're pretty sure Buick is working on a Regal wagon. And because the Regal is the Opel Insignia on the other side of the pond, these spy photos show us what's in store when it eventually turns into a Buick. The rakish wagon was lightly camouflaged, giving us our best look at the upcoming vehicle. The wagon shares a lot of the same design cues as the Insignia sedan that we spotted earlier. The bottom of the front end is covered in heavy camouflage, masking the wagon's grille. It's unsure to tell whether the black nostril-like pieces sitting above the grille are vents or just tape. The prototype still shares the same upright nose as the model we spotted earlier, giving the wagon a wider stance than its predecessor. The side profile of the wagon is sleeker, thanks to the extra four inches between the axles, than the current model is, with the design mimicking that of a shooting brake instead of a traditional wagon. The rear end of the wagon is also more upright with the taillights and bottom part of the fender jutting out beyond the glass. The boxy design sitting atop of the rear end doesn't match the rest of the vehicle and appears to be a part of the car's camouflage. With the tunnel-like design at the top gone, the rear end would have a more streamlined design. With the next Regal expected to continue on as a rebadged Insignia, the likelihood of a Regal Wagon in the US look good, but aren't set in stone. Late last year, Buick filed two trademarks for "Tourx" and "Regal Tourx," pointing towards a high-riding wagon with all-wheel drive. Imagine these spy shots with a taller suspension and some crossover-inspired trim pieces and you have a wagon that could take on the likes of the Subaru Outback and Audi Allroad. Related Video: Featured Gallery 2018 Opel Insignia Grand Sport Tourer Spy Shots View 10 Photos Image Credit: CarPix Design/Style Spy Photos Buick GM Opel Wagon Luxury opel insignia