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Why Buick's Encore wasn't a Chevy

Buick is taking a gamble with its 2013 Encore. General Motors' near-luxury brand has enjoyed great success attracting conquest buyers to its larger Enclave crossover, but it has never offered something quite like this small CUV.
Very early signs suggest that the gamble might be working. According to Mark Reuss, President of General Motors, the automaker expected about 1,500 initial orders from its dealers for the Encore, but it's tracking closer to 9,000 units. Alluding to the fact that historically, Buick has shared similar products with GM's other brands, Reuss says that Buick dealers are "thrilled to have an exclusive." The automaker already markets almost identical models in other markets as the Opel/Vauxhall Mokka and Chevrolet Trax, but The General's other brands won't offer a twin to the new baby Buick.
The new Encore is based on the Gamma architecture that underpins the Chevrolet Sonic, and it shares the economy car's available turbocharged 1.4-liter four-cylinder engine. With standard front-wheel drive and available all-wheel drive, GM says its Encore will be pitted against competitors like the BMW X1 and Audi Q3, both of which are much more expensive but also much more powerful.

GM cutting Chevy Sonic, Buick Verano production by more than 20%

General Motors' Orion Assembly plant in Michigan is seeing even more production cuts this year to further reduce inventories of the Chevrolet Sonic and Buick Verano. These latest adjustments mean layoffs for about 100 workers in phases starting in July. "GM Orion Assembly will adjust plant production capacity to better align with market demand," the company said in a statement announcing the change. Through May, sales of the Sonic are down 28.5 percent to 29,082 vehicles, and the Verano is off 15.6 percent, with 15,279 sold this year. According to unnamed plant insiders speaking to Automotive News, the assembly rate is slowing at Orion Assembly from the current 33 cars an hour down to 26 an hour, a 21-percent reduction. GM is also reportedly going to keep the plant idle for three weeks during the normal summer shutdown, rather than the usual two. Earlier in the year, the factory was idled for two weeks due to excess supply of the Sonic and Verano. In March, it was closed again for several days for the same reason. The Orion Assembly plant is the future home to the line for the Chevy Bolt EV. GM Statement: GM Orion Assembly will adjust plant production capacity to better align with market demand. A phased layoff of approximately 100 employees will begin in July 2015 and conclude by year-end. Related Video: News Source: Automotive News - sub. req.Image Credit: Bill Pugliano / Getty Images Plants/Manufacturing Buick Chevrolet GM Hatchback Sedan buick verano orion assembly

2017 Buick Encore freshens up for New York debut

Buick has rolled in to the New York Auto Show this year with a revised version of the Encore, bringing with it a series of revisions to what's billed as "America's most popular small SUV." Most obvious is the new front end that adopts the brand's latest design language with a fresh grille and headlamps – full LEDs on top-spec models. The taillights are also new, the exhaust tips are now chromed, the door mirrors color-keyed to the bodywork, and of course it all rides on a new set of wheels. The updates continue inside, where you'll find new trim, new gauges, and an eight-inch color touchscreen display to run the IntelliLink system that now supports Apple CarPlay and Android Auto as well as OnStar 4G LTE with on-board wifi. Buyers will be able to choose between five trim levels and between front- or all-wheel drive. There are three new exterior paint choices as well. The Encore is based closely on the European-market Opel Mokka, which was similarly revealed in updated form at the Geneva Motor Show just last month. In Buick guise, the Encore has only been on the market now for three years, but already stands as the brand's top seller. Last year it alone accounted for nearly one in every three vehicles Buick sold, and has risen 34 percent so far this year as well. Subtle though they may be, these updates ought to keep the Encore at the top of its game for another few years to come. View 5 Photos Related Video: 2017 Buick Encore Gets Latest Tech, Sculpted Design New LED headlights, Apple CarPlay, Android Auto for Buick's best-seller 2016-03-22 NEW YORK – Buick today introduced the new 2017 Encore, strengthening the appeal of America's most popular small SUV with more refined styling and new connectivity technology – including available Apple CarPlay and Android Auto compatibility. A new front-end appearance and a new premium interior highlight the visual refinements, while Apple CarPlay and Android Auto are supported by a next-generation IntelliLink system featuring an 8-inch-diagonal color touch screen. Push-button start, keyless unlock via the exterior door handles and an 8-inch color touchscreen highlight the Encore's roster of new standard features. "The Buick Encore created the premium small SUV segment and remains the top choice for customers seeking premium features and dependability coupled with timeless design," said Duncan Aldred, vice president of Buick Sales, Service and Marketing.