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Avista concept shows Buick's performance potential [w/video]

With names like Wildcat and Riviera in its past, Buick knows how to make a good-looking performance machine. It's just been awhile. But the Avista concept revealed Sunday night ahead of the Detroit Auto Show suggests Buick's sporting heritage might be more than relegated to grainy photos. The Avista is a 2+2 sports coupe running a twin-turbocharged V6 cranking out 400 horsepower through the rear wheels. Look familiar? It should, as it reprises many of the design cues from Buick's last show-stealer, the Avenir, which debuted a year ago in Detroit. "The Avista embodies the dynamic soul of Buick," said Duncan Aldred, vice president of global Buick sales, service, and marketing. "It is a modern expression of the brand's heritage of sophisticated performance, communicated with beautiful elegance." The front end features a prominent grille with Buick's newly colored tr-shield as the centerpiece. It's flanked by wings that stretch out horizontally and edgy headlights that portend the appearance of future Buicks. There's an aggressive fascia, chrome-trimmed vents, and it all rolls on 20-inch wheels. The Avista has a 110.7-inch wheelbase (which is the same as the Chevy Camaro), and the tracks measure 63 inches in front and 62.9 inches in back, which Buick says makes for a sporty stance. The B-pillarless cabin conjures the open layout of great boulevard cruisers of days gone by. It's done up in gray leather punctuated with carbon-fiber and aluminum accents. Yep, Buick does know how to do performance. In case you forgot, the Avista is a strong reminder of the past, and it offers hope for the brand's future. Watch the live unveiling in the video below. Buick Introduces Avista Concept Design elegance, performance heritage conveyed in turbocharged 2+2 coupe DETROIT – Ahead of its public debut at the North American International Auto Show, Buick today revealed the Avista concept – a 2+2 coupe that pushes the brand's contemporary design ethos and rekindles its historic performance roots. A sleek, sweeping proportion is the foundation for this vision of a contemporary grand tourer, with a 400-horsepower twin-turbocharged V-6 driving the rear wheels and a driver-focused cockpit offering a comfortable, connected center of control. "The Avista embodies the dynamic soul of Buick," said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing.

Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

GM laying off 510 amidst slow Cadillac, small car sales

General Motors is laying off about 510 workers from two factories beginning in January, and it could be months before the automaker needs some of that latent capacity to come back on line. A combination of poor sales and high dealer inventories are prompting the cutbacks, according to Automotive News.
The largest changes come at GM's Lansing Grand River plant, where the Cadillac ATS and CTS are made. An entire shift of about 350 workers is being laid off, but the automaker hopes to find positions for some of them at other nearby factories. The decision leaves just a single shift building vehicles there. According to Automotive News, the move is partially spurred by Johan de Nysschen's plan to make Cadillac a more exclusive brand.
The lost shift will likely return for production of the next-generation Chevrolet Camaro at the plant, according to the report, but GM isn't saying when that will be. A previous announcement from the Canadian Auto Workers union indicated that the Oshawa, Ontario, factory would lose the coupe in late 2015 or early 2016.