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Buick Avenir will be made...as a trim level instead of a car

Almost two years after Buick showed the gorgeous Avenir concept, the company announced the Avenir name will reach production. Specifically, it will be a top-tier trim level for 2018 model year Buicks. It's taking a page from GMC's Denali, Lincoln's Black Label, and, well, plenty of examples of extra-fancy sauce. This is disappointing news for fans of the concept, but they can take solace in the fact that the Avenir's good looks are starting to rub off on production Buicks, such as the new LaCrosse. For those interested in what this new Avenir trim will bring to the table, it's a similar formula to what many other auto brands are doing. Buick specifically compares Avenir with the Denali trim for GMC. Models with the trim will get a special 3D mesh grille inspired by the Avista concept, large wheels and unique trim finishes outside. Inside, Avenir models will receive a nicer interior, which Buick generically described as having "unique seat details" and "modern trim materials." Cars equipped with the package will also get a smattering of Avenir badges. Avenir looks like a win-win: interested buyers get some extra cachet and bragging rights and Buick gets to load high-profit options on it cars and SUVs. Buick's inspiration for the Avenir trim is a bit strange, though. The company says it is "inspired by Buick's evolving customer base," which includes women and owners of competing products. Apparently both groups are buying Buicks in greater numbers, and the company also says that many of their customers opt for the most expensive trims. While it seems straightforward to tailor a package for luxury-seeking buyers, we're not sure what would make a package specifically appeal to women and people with competitors' vehicles. That being said, Buick isn't as patronizing as Cosmopolitan was with its car. In fact, quite the opposite. With Avenir, Buick is cashing in on new customers that willing to pay for luxury plain and simple, without any pandering. Related Video: Auto News Buick Luxury denali buick avenir

2016 Buick Cascada convertible isn't afraid of Detroit's snow

It's the great irony of introducing a convertible in Detroit – while the assembled media might look at the car and imagine warm weather and clear skies, the atmosphere outside is anything but. Such was the case Sunday as Buick rolled out the 2016 Cascada in Detroit's Eastern Market. Snow didn't dampen the atmosphere, though, as we clapped eyes on the sleek, Astra-based convertible for the first time. While this is far from the first product Buick has borrowed from General Motors' European operations, unlike previous vehicles, changes for the Cascada were kept to a minimum. There is no waterfall grille or four-way portholes, which Buick was sure to install when converting the Insignia and Mokka to the Regal and Encore. Then again, neither of these styling treatments were really necessary, as the Cascada remains a handsome and stylish offering. Its cabin is typical of other Buicks, and features a few too many buttons on the center stack. Still, a thick-rimmed, flat-bottomed steering wheel, similar to what's found in the Verano, is both attractive and functional, while the perforated leather seats looks quite comfortable, as well. Take a look at our gallery of live images, which includes shots of the Cascada with the top up and down, and then head back to our original post on the new convertible for all the mechanical details.

Buick Envision arrives in US next year

In a detailed piece on what General Motors has planned for the Buick brand stateside, Automotive News reports that the Envision will finally come to the US a little more than a year from now, in the latter half of 2016. The size gap between the small Encore and the large Enclave is a perfect fit for the Chevrolet Equinox-sized Envision. Assuming this actually happens, it should excite both customers and Buick dealers. In China, the Envision uses a 2.0-liter turbocharged four-cylinder with 256 horsepower and 260 pound-feet of torque, mated to a six-speed transmission. Before then, dealers sales forces will be preparing for the Cascada convertible, expected in Q1 next year. Later in 2016, around the same time as the Envision gets here, we can expect a redesigned Verano sedan. AN says it "should grow in length and interior roominess, similar to the Chevy Cruze," but the Verano already roughly matches or exceeds many Cruze dimensions. The Chinese-market Verano that premiered at the Shanghai Motor Show earlier this year probably holds some clues to what we'll see, but our version might not be an exact copy. A redesigned, lighter, and slightly larger LaCrosse will be right there with it. In 2017 the redesigned Regal appears. Following the trend, it also gets larger, but that's required because it needs to be more distinct from that larger Verano. AN suggests a new base engine will go in the Regal, perhaps something as small as the 1.5-liter turbo being lined up for the 2016 Chevy Malibu. At the other end, executives are said to be considering importing the diesel Opel Insignia wagon for the Regal lineup. If they bring the manual over, auto scribes will probably take the day off when the first one arrives, and make it an industry holiday.