1993 Buick Lesabre Limited Sedan 4-door 3.8l on 2040-cars

Auto blog

Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Buick confirms 2017 Encore for New York Auto Show

Buick will unveil the refreshed 2017 Encore at the New York Auto Show in March, company spokesperson Stuart Fowle tells Autoblog. The brand isn't ready to divulge info about the updated compact crossover, but a recent revision to the Encore's European platform-mate, the Opel Mokka (above), might provide hints about what to expect. "While we have no additional details to announce, we're excited to confirm that media and customers will see the new 2017 Encore at next month's New York Auto Show. The Encore joins the Cascada convertible, Envision crossover, and LaCrosse sedan as the fourth new product arriving in Buick showrooms this year," Fowle said to Autoblog. Expect the 2017 Encore to have its own twist on the the Mokka's (now called the Mokka X) exterior styling, and spy shots hint the Buick has a new front end with a smaller grille. The Encore could benefit from the Opel's redesigned dashboard, which integrates the infotainment system into the center stack. It's a very attractive change, and we hope to see the switch in the US. The Mokka X also gets improved safety tech. The German compact CUV now sports adaptive LED headlights that adjust to traffic. US law doesn't allow these intelligent parts, but the Encore might get dumber LED lights. The Opel's improved front-mounted camera also increases the traffic sign detection rate. The Mokka X is available with the updated powertrain from the Encore Sport Touring, so there might not be any engine upgrades for the Buick. Buick needs to keep the Encore fresh, as the compact CUV is the brand's best selling model. It delivered 67,549 of them in 2015, a 38.2-percent jump over the previous year. The popularity continued into January 2016 with 4,920 deliveries – up 42 percent. Related Video:

Buick boss shuts down idea of importing Opel Adam

Anyone hoping for Buick to sell small city cars in America, you're not going to like this story. Buick boss Duncan Aldred has effectively ruled out importing the stylish Opel Adam city car for US drivers. Yep, this is us being bummed. Admittedly, the business case for Adam is not as strong as it used to be. Gas is cheap and consumers have fallen back in love with the idea of high-riding crossovers instead of efficient cars. That's why Buick sold twice as many teeny, tiny Encore CUVs in 2015 as it did its smallest car, the Verano. With that in mind, slotting in another car, let alone one below the Verano, isn't a great idea. Of course, Aldred didn't come out and say as much, even though he campaigned for a US-market Adam in the past. "I very much did feel when I came over that that could really help accelerate the Buick brand story," the executive told Automotive News at last week's New York Auto Show. "I don't see that as much. Whether the market shifted or the fashion nature of those cars has changed, I don't know. But I wouldn't be looking for a small, B-segment car today." That, friends, is a real bummer. Adding a car like the Adam, even in a small, captive-import capacity would add a real dose of fun to Buick showrooms and (we're guessing) would bring in younger foot traffic. Related Video: