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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

2018 Buick Enclave First Drive Review | Fortress of quietude

ATLANTA, Ga. — The 2018 Enclave is part of Buick's effort to reinvigorate its brand, positioning itself as a maker of "attainable luxury" vehicles. That means a total redesign, a number of safety and technology upgrades, and the introduction of the Avenir sub-brand (think of that last one as sort of the Denali of Buick). It also means more space and more luxury. With this in mind, we traveled to Atlanta to get to know the new Enclave, both in the city and on a long drive through the Blue Ridge Mountains into North Carolina. Our first impressions of the new Enclave came not from the driver's seat, but from a captain's chair in the second row (which is the traditional seating arrangement for a true captain, of course). We were riding from the Atlanta airport to a studio to learn more about the vehicle. That very first impression was, "Wow, this interior is really nice." The leather upon which we sat was soft, smooth to the touch, and interesting in its shapeliness. Looking around the cabin, we saw a lot of gentle curves and thoughtful accents that made the inside of the Enclave feel downright premium. It was a fresh and airy sense of taste though, and definitely not the seasoned wood-and-whiskey stodginess one might expect from the Buick name. Our second impression: "Boy, it's quiet in here." Heading toward downtown Atlanta on the freeway, we were unable to pick up wind noise, and only just a smidge of road noise as the Enclave trundled over the occasional rough patch of pavement. This is, of course, completely intentional on the part of Buick. The windshield and front windows use acoustic glass. The doors are triple sealed for a tighter, quieter fit when closed. Buick has insulated the Enclave with more sound deadening and included active noise cancellation. "Our goal is to make it as social as possible," said Dean Perelli, chief engineer for the Enclave. And social it is. It is easy to carry on conversation across the Enclave's three roomy rows. When we got out of the Enclave, we had a chance to take it in from the outside. It features attractive, wing-like lighting front and rear. The front signature lighting uses technology called "Evonik Acrylite," (a mouthful, even for the engineers) which is a polycarbonate material arranged in a dazzling, faceted and delicate array. The paint finishes we saw were attractive, with depth.

2021 Buick Envision order guide shows $32,995 base price

Based on an early dealer guide Cars Direct got its hands on, the 2021 Buick Envision will bring more to the market than handsome new design inside and out. The 2020 Envision in 1SV and Preferred trims starts at $33,500 plus a $1,195 destination charge, totaling $34,695. The dealer guide shows the 2021 Envision Preferred starting at $32,995 after destination, a $1,700 cut compared to this year's model. The 1SV was also listed in the guide but didn't get a price. A Buick spokesperson confirmed to Cars Direct that the Preferred trim will be the new entry-level, so it appears the 1SV could go away. The two trims are equipped the same as standard, the difference being that Preferred opens up the options menu to features like the Active Package and a powered panoramic moonroof. That pricing puts the 2021 Envision thousands of dollars under of its luxury competitors like the Acura RDX, Audi Q5, Lexus NX, and Lincoln Corsair. The price of the middle Essence trim doesn't change, at $36,995 after destination.   The current Premium trim will be replaced by the Avenir trim. At present, the Premium trim only comes in all-wheel drive, which Buick has changed for the 2021 model year. A 2021 Envision Avenir with front-wheel drive will start at $41,395, which is $500 less than a 2020 Envision Premium with all-wheel drive. Adding power to the rear axle adds $1,800 to the price, the Envision Avenir AWD the most expensive model at $43,195. That's a $1,600 cut compared to the 2020 Envision Premium AWD. The only engine on offer will be a 2.0-liter turbocharged four-cylinder with 230 horsepower and 258 pound-feet of torque, the same engine in the 2021 Envision's E2 platform-mate, the Cadillac XT4. That output falls between the two engines that can be had on the 2020 Envision, either the base 2.5-liter four with 197 hp and 192 lb-ft, or an optional 2.0-liter turbo four with 252 hp and 295 lb-ft.  Related Video: