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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2018 Buick Regal TourX starts right around $30,000

The all-new Buick Regal is coming, and it's ditching the sedan bodystyle in favor of two liftback variants. This week, CarsDirect reported pricing on the more interesting of the two, the Regal TourX. While we're waiting on an official confirmation from Buick, at $29,995 (presumably before destination), the lifted-wagon will significantly undercut competitors from BMW, Volvo, and Audi. With standard all-wheel drive and a powerful turbocharged inline-four, the Regal TourX has the potential to steal som sales from the Europeans. CarsDirect bases its report on the latest Buick order guides. All versions of the Regal TourX come with all-wheel drive and a turbocharged 2.0-liter inline-four making 250 horsepower and 265 pound-feet of torque. The only available transmission is an eight-speed automatic. Push-button start, active-noise cancellation, and 18-inch wheels are part of the package. The Regal TourX Preferred bumps the price to $33,575. For the extra few hundred dollars, you get an auto-dimming rearview mirror, leather-wrapped steering wheel, power driver's seat, and door sill plates. There are also more colors available than on the base model. Further options include a $1,240 driver's assistance package with blind-spot monitoring, rear park assist, and cross-traffic alert, and a $1,200 panoramic moonroof. A fully loaded, top-trim Regal TourX rings in at $38,860. Direct competitors are difficult to name. The pricing is above something like the Volkswagen Golf Alltrack, but far less than the Audi A4 Allroad, Volvo V60 Cross Country, or a BMW 3 Series wagon. It ought to offer more power and refinement than a Subaru Outback, but we'll have to wait to drive it before we can make a final call. Related Video: Featured Gallery 2018 Buick Regal TourX: New York 2017 View 12 Photos News Source: CarsDirectImage Credit: AOL Buick Wagon buick regal tourx

Buick rolls out more potent Encore Sport Touring

Buick has announced a new Sport Touring version of the Encore. And more than a trim level or special edition, we're glad to report that the new model packs a more potent engine. Instead of the 1.4-liter turbo four that produces 138 horsepower and 148 pound-feet of torque in the standard Encore, the new Sport Touring model features a newer, more powerful engine that GM says shares little with the existing unit aside from its displacement. The new 1.4-liter turbocharged, direct-injection engine produces a more commanding 153 hp and 177 lb-ft of torque, which is up a good 11 percent and 20 percent, respectively, over the existing engine. It's still mated to a six-speed automatic transmission, and features a stop/start system to optimize fuel efficiency. Buick wasn't willing to estimate where the mile-per-gallon numbers might land, though that information will be available closer to sale. Along with the upgraded engine, Buick is also throwing in 18-inch wheels, a rear spoiler, and the features from the Convenience package as well. The new Encore model follows just a couple of months after we first caught wind of a trademark filed for the Sport Touring name. At the time, it looked like it was set to be applied to the Regal and LaCrosse sedan, which could still follow as well. Related Video: Buick Introduces 2016 Encore Sport Touring New 1.4L turbo engine adds performance, exclusive exterior cues add distinction 2015-07-20 DETROIT – Buick today introduced the 2016 Encore Sport Touring – a more spirited take on the brand's popular crossover. It is distinguished by unique exterior cues and driven by an exclusive, all-new 1.4L turbocharged engine featuring direct injection and stop/start technology. The exterior features include a winged rear spoiler, 18-inch aluminum premium-finish wheels and body-color door handles, while the technologically advanced 1.4L turbo is part of a new, global family of small, power-dense engines developed to balance performance and efficiency with exceptional refinement. Direct injection helps it generate an estimated 153 hp (112 kW) and 177 lb-ft of torque (240 Nm), for about 11 percent more horsepower and nearly 20 percent more torque than the Encore's standard engine – and a greater feeling of power on demand, particularly at low- and mid-range engine speeds. It's matched with a six-speed automatic transmission. Stop/start technology contributes to reduced fuel consumption in stop-and-go driving.