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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2021 Buick Envision order guide shows $32,995 base price

Based on an early dealer guide Cars Direct got its hands on, the 2021 Buick Envision will bring more to the market than handsome new design inside and out. The 2020 Envision in 1SV and Preferred trims starts at $33,500 plus a $1,195 destination charge, totaling $34,695. The dealer guide shows the 2021 Envision Preferred starting at $32,995 after destination, a $1,700 cut compared to this year's model. The 1SV was also listed in the guide but didn't get a price. A Buick spokesperson confirmed to Cars Direct that the Preferred trim will be the new entry-level, so it appears the 1SV could go away. The two trims are equipped the same as standard, the difference being that Preferred opens up the options menu to features like the Active Package and a powered panoramic moonroof. That pricing puts the 2021 Envision thousands of dollars under of its luxury competitors like the Acura RDX, Audi Q5, Lexus NX, and Lincoln Corsair. The price of the middle Essence trim doesn't change, at $36,995 after destination.   The current Premium trim will be replaced by the Avenir trim. At present, the Premium trim only comes in all-wheel drive, which Buick has changed for the 2021 model year. A 2021 Envision Avenir with front-wheel drive will start at $41,395, which is $500 less than a 2020 Envision Premium with all-wheel drive. Adding power to the rear axle adds $1,800 to the price, the Envision Avenir AWD the most expensive model at $43,195. That's a $1,600 cut compared to the 2020 Envision Premium AWD. The only engine on offer will be a 2.0-liter turbocharged four-cylinder with 230 horsepower and 258 pound-feet of torque, the same engine in the 2021 Envision's E2 platform-mate, the Cadillac XT4. That output falls between the two engines that can be had on the 2020 Envision, either the base 2.5-liter four with 197 hp and 192 lb-ft, or an optional 2.0-liter turbo four with 252 hp and 295 lb-ft.  Related Video:

2016 Buick Cascada First Drive

Florida became a state in 1845. It is the third most populous state in the United States, home to the most-visited theme park in the world. It is where you'll find every convertible ever sold in the United States, be it a pasty white Infiniti M30 or a Lamborghini. And soon, many examples of the 2016 Buick Cascada will call it home. Florida is full of Buicks. Wonder if anyone bought a Rendezvous Ultra? It's in Florida. The Buick Reatta, the company's last convertible before this? Also there. Buick, however, is eager to get those who better remember Bush vs. Gore than Nixon vs. Kennedy to ask, "That's a Buick?" Which is how we arrive at the Cascada. The Cascada isn't so much a new Buick as a car that's new to Buick. It's been on sale for about three years as the Opel Cascada in Europe, along with badge-engineered siblings sold by Vauxhall and Holden in other parts of the world. Buick took that time to make several hundred changes to the Cascada for US consumption and then found it without many rivals. The Chrysler 200 convertible, Volkswagen Eos, and Volvo C70 would all be prime targets for the Cascada here, were they not all dead now. Buick's gamble is that these Chrysler, VW, and Volvo (also Saab, for that matter) customers are looking for somewhere to go next. The Cascada isn't so much a new Buick as a car that's new to Buick. One thing is certain: the Cascada is eye-catching to Floridians. I had no fewer than six people in Miami and Key West walk up to me and ask what kind of car it was, or even say, "That's that new Buick convertible, right?" Despite being three years old, the Cascada's looks have aged pretty well. And it's been spared many of the tacked-on details, like fake portholes and chrome wheels, that were adhered to the Regal when it made its trip over from Opel-land. Top up or down, the Cascada is attractive. Unlike the Audi A3 or BMW 2 Series convertibles (the former being the Buick's prime target), there's no abruptness to the design, no sharply ending lines. The Buick looks relaxed in a Palm Beach or Palm Springs way, even on the inside with the convincingly stitched dash top and standard heated leather seats (one of the pieces redesigned for the Buick). That being said, the pattern on the seat material is a misstep, looking like it was inspired by Aunt Flora's 1972 patio furniture. Then it's surprising that you don't exactly sink into the Cascada. While the seats are mounted low, they're not pillow soft.