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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

Junkyard Gem: 1988 Buick LeSabre Custom Sedan

The General's Buick Division began selling LeSabres for the 1959 model year, when it greeted the world with a cat-eyed face and razor-sharp tailfins, and the LeSabre rolled on the full-sized, rear-wheel-drive B Platform (best-known for underpinning the Chevrolet Impala and Caprice) all the way through 1985. For 1986, the LeSabre went to the front-wheel-drive H Platform, shedding a few hundred pounds and a half-foot of wheelbase, yet gaining interior room in the process. After that, every LeSabre ever made had a V6 engine driving the front wheels, all the way to the end in 2005. Here's one of those early H-Body LeSabres, found in a Denver-area self-service yard in incredibly clean condition. Some Buicks and Oldsmobiles of the mid-to-late 1980s (the ones on brand-new platforms) had six-digit odometers, which is the reason I was able to see that a discarded '86 Olds Calais with crazy customizing touches had better than 360,000 miles on the clock. This car just barely squeezed past 100,000 miles … and that's a higher number than I expected to see after glancing at the body and interior. Just look at that upholstery! There are no rips, and the only stains appear to have occurred after arrival in the junkyard ecosystem. I think we're looking at a one-owner car that was given meticulous care and was driven only to (a nearby) church on Sundays. Though the HRC sticker and Autobot badge seem out of place on an original-owner Buick that rolled out of the showroom 34 years ago. Perhaps the car was handed down from Owner #1 to a grandchild. This is the most high-zoot radio Buick would sell you in a 1988 LeSabre, complete with Dolby, auto-reverse cassette player, and scan/seek modes on the radio. The price tag on this? 282 bucks, or about 720 inflation-shrunk frogskins today; not cheap, but necessary to do justice to the hit songs of the day. If you wanted a factory CD player in a new LeSabre, you had to wait another year or two. Pollard Brothers Motors is still around, on the other side of the Continental Divide from the Denver region. Power came from an EFI-equipped Buick 3.8-liter V6, rated at 150 horsepower. The only transmission available was a four-speed automatic. Except for some dents that almost certainly happened at the junkyard, the paint and body look gorgeous. Problem is, H-Body LeSabres don't have an enthusiast following, and car shoppers looking for daily drivers tend to shy away from sedans this old.

New Forza Horizon 2 pack features Chevy Monte Carlo SS, Audi RS6 Avant [w/video]

The latest car pack for Forza Horizon 2 is hitting Xbox Live today, giving Xbox One owners a shot at six new vehicles that date back to 1970. Leading the charge in the hearts and minds of the Autoblog staff is, of course, the 1988 Chevrolet Monte Carlo SS, one of the most 80s-tastic performance coupes of its time. Chevy's 80s-era NASCAR representative is joined by another General Motors performance two-door, in the form of the 1970 Buick GSX. Complete with a 455-cubic-inch V8, the GSX could best be thought of as the grandpappy to the iconic GNX of the late 1980s. Crossing the pond, we have a trio of offerings from the United Kingdom, with the 2002 Lotus Esprit V8, the redesigned, aluminum-intensive 2014 Land Rover Range Rover Supercharged and finally, the 2015 McLaren 650S. The mid-engined offerings should be a riot on the winding roads of Forza Horizon 2's European locales, while the Range Rover should make cross-country efforts an absolute breeze. Finally, virtual wagon lovers will be able to enjoy the 2015 Audi RS6 Avant and its combination of Quattro all-wheel drive and a twin-turbocharged V8. As per usual, this latest car pack will be available to gamers for $5 while season pass owners will score the sextet of vehicles for free. Scroll down for a video of the new offerings in action, as well as the official press release from Turn 10 Studios. "Forza Horizon 2" NAPA® Chassis Car Pack Now Available The roads and countryside of "Forza Horizon 2" beg for you to leave your mark on them. The NAPA® Chassis Car Pack for "Forza Horizon 2" on Xbox One has arrived, bringing five amazing new cars to blaze trails, break records, or just enjoy a casual cruise in. First off, the new McLaren 650S Coupe's uncanny acceleration and preposterous top speed will satisfy the elitist in you. If you want get away from it all, there's no better way than in the Supercharged Land Rover. Need muscle? Take the classic form of the Buick GSX or the later model Monte Carlo SS for a spin. We all need more wagon in our lives and the Audi RS6 is ready to run around town or serve up surprises at the track. The NAPA® Chassis Car Pack for "Forza Horizon 2" on Xbox One is available today for $5 in the Xbox Live store. Starting today, also available this month for free for all Xbox One players is the 2002 Lotus Esprit V8.