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Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Buick Envision CUV launches in China, is America next?

Buick is launching its new midsize Envision crossover in China at the Chengdu Motor Show, where it will slot between the subcompact Encore and larger Enclave. While it might be hard to muster too much excitement about a Chinese-market crossover, don't completely ignore this one. There's a very good chance it could be on sale in North America to fill the same hole in the brand's lineup over here, possibly as a 2016 model.
We recently spied the Envision completely undisguised as it was arriving at the Chengdu show for its debut. The CUV still looks like a stretched Encore from some front angles, but that isn't necessarily a bad thing. It's got a similar oversized grille, hood vents (presumably faux) and large greenhouse as its little brother. Where the midsize CUV differs is its prominent crease running down the side and the different rear treatment, with wing-shaped trim cutting into the taillights.
The interior looks like a pretty nice place to spend time, too, with a predictable mix of leather, wood and metal, and it should be quiet in there with its active noise cancelation system. Infotainment is provided by an eight-inch touchscreen with a touchpad and voice controls.

We hear Buick is testing a Regal wagon with focus groups

Rumors about a possible Buick Regal wagon have come and gone for the past few years, and today we have another one. A friend of Autoblog recently let slip that Buick is talking with customers and running focus groups of a new car against the Acura TSX wagon and an unnamed Volvo wagon. Of course the Buick model being used in the focus groups wasn't mentioned, but the Regal is the only Buick in the lineup of comparable size and with a wagon version overseas. Plus, we've heard that Buick told dealers a wagon is in the works at a meeting a few months ago. We reached out to Buick for comment, however no details were given. A Buick spokesperson told us, "By the end of 2017, we'll be revealing three more new models for a total of seven new Buicks in just 24 months." Of the seven new models, four have been launched: the Cascada, Encore, Envision and LaCrosse. Looking at Buick's current line-up, that leaves three models that haven't been updated yet: the Enclave, Regal and Verano. This is where a Buick Regal wagon could come in. We know the Enclave is definitely getting a replacement. The large crossover market is huge and GM has a platform for it. We're also expecting a new Regal sedan to come out next year. The Verano, however, is unlikely to see another generation. If the Verano goes away, that leaves an opening for a new Buick model. Rather than another sedan, Buick probably wants more crossovers, as the company said it expects its current line-up to bring in 70 percent of its sales. It could very easily add another CUV to the line-up by giving the Regal wagon the Volvo Cross Country treatment. Raise the ride height, gird it with plastic fenders and bumpers, and give the wagon a trendy name like "Tourx" or "Regal Tourx," which the company has already trademarked, and Buick's newest crossover is ready to go. In fact, GM has effectively already done this to the Regal's German sibling, the Insignia, in the form of the Insignia Country Tourer, pictured above. In summary, a CUV-like wagon could give Buick a trendy car in a hot class for a minimal investment. It would even provide Buick with a model that has no equivalents elsewhere in the GM stable, giving the company a bit more distinction. If the company does bring us a wagon version of the Regal, we would expect to see something next year, possibly with the reveal of the normal Regal variants.