2014 Buick Lacrosse Leather on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2014 Buick LaCrosse to sticker at $34,060*

Buick first showed the facelifted 2014 LaCrosse at this year's New York Auto Show, and General Motors' luxury-ish arm has now confirmed that pricing for the updated sedan will start at $34,060 (*including $925 for destination), a increase of $1,505 over the 2013 model.
Buyers will be treated to an updated appearance, both inside and out. On the outside, tweaks were made to the LaCrosse's front and rear fascias, and new wheels are on offer (though the ones seen on the car pictured above seem to have been simply pulled from the 2011 Regal Turbo). Inside, there's a much cleaner center stack layout, complete with a standard eight-inch reconfigurable touchscreen IntelliLink interface. Buick is also offering a new Ultra Luxury interior package ($2,495), featuring Tamo Ash wood throughout the cabin, black synthetic suede on the headliner and leather seats in a new sangria color. Standalone options include different wheels, Bose audio, rear seat entertainment, navigation and a sunroof.
The 2014 LaCrosse's base powertrain is the trusty 2.4-liter four-cylinder engine with eAssist, which is capable of achieving up to 36 miles per gallon on the highway. But for folks wanting more power, a 304-horsepower, 3.6-liter V6 is available as a no-cost option, available with either front- or all-wheel drive.

Opel Insignia, the harbinger of a Buick, rolls out at Geneva

GM's sale of Opel/Vauxhall to French automaker PSA Groupe will take effect later this year, but new models roll out regardless, as Opel debuted its all-new 2018 Insignia flagship (and Buick Regal clone) Tuesday at the Geneva Motor Show. The midsize Insignia, which bears a great resemblance to a Mazda6, will come in Grand Sport and Sports Tourer (that is, a wagon - will Buick offer a wagon?). It is built in Russelsheim, Germany. As part of the GM-PSA deal, the two companies agree that PSA, maker of Peugeot and Citroen, will continue to supply some Holden and Buick models; Opel models form the basis for several of Buick's core products, including the Encore small crossover and Regal sedan. But as the two brands part ways, we may well see Buicks remaining Buick-y, and Opels evolving away from GM parts and designs. Seeking a little clarity on what the sale of Opel means, we asked Buick and were directed to a statement: General Motors announced an historic agreement to sell the company's Opel business to PSA Group. This is a major milestone and one that we believe will improve the business prospects of each company and deliver significant value to shareholders, customers and employees around the world. Buick and Opel have historically cooperated on a number of product programs. Buick products will not be impacted by today's announcement. We will continue to deliver our product plans with excellence and precision. Buick has delivered three consecutive years of record global sales, we are General Motors' second largest international brand, and we have built an excellent reputation for quality and customer service. The new products Buick will announce in 2017 will help us build on this momentum. The new Regal/Insignia is expected to use the same platform as the new Buick LaCrosse, which is also shared by the Chevy Malibu and Impala. They should once again be available with front- or all-wheel drive. With the Opel versions debuting at Geneva, the Buick Regal will possibly follow at the New York auto show in April. The Insignia will start at about $25,500 and has the now-customary roster of high-tech options such as active lane keeping, a heads-up display, 360-degree-vew cameras, a hood designed to increase pedestrian safety and a new Opel OnStar Personal Assistant to help book hotel rooms on the fly or search for parking spots. The car comes with turbocharged four-cylinder engine options, an eight-speed automatic, and it's 400 pounds lighter than its predecessor.