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Buick will cease using ‘Buick’ badge on vehicles from 2019

GM Authority recognized that the recently unveiled 2019 Buick Envision is missing something: a " Buick" badge on the left side of the tailgate. Every other vehicle the carmaker sells features that script, but not the new mid-sized crossover. When the site asked about the omission, "representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year." The only identifiers that will remain are the three-color Tri Shield logo and the model nameplate, i.e., "Envision" or " Regal." It's a bold game for a mass-market major automaker, though Audi, Hyundai and Volkswagen follow the same trend. Even Bugatti, Rolls-Royce, Bentley, and Aston Martin affix their brand names to their vehicles within company icons or on brake calipers, albeit in small fonts. The coming Continental will wear the word "Bentley" across its trunk, silverware the present Continental does without. Porsche allows customers to delete model designations, but it must be requested. At the other end of the spectrum, the Ford Mustang Bullitt wears zero badges, but the Bullitt is a special edition of a well known model that otherwise advertises its provenance everywhere. Buick plays in hard-fought segments where mass appeal overrules instantly-identifiable design daring. Those kinds of carmakers usually want to take every opportunity to advertise every sale. Remember the last Buick to go without a make badge? The terrifically handsome Buick Avista concept that wore only two Tri Shield logos and its model name on the decklid. Perhaps that gave Buick some ideas. If the carmaker plans to start putting out cars like the Avista, then this move makes perfect sense. Update: A commenter pointed out that Hyundai vehicles don't have "Hyundai" badges, only the "Flying H." We've thought of some other brands/models, too. So Buick has mass-market company. Related Video:

2018 Buick LaCrosse gets a mild hybrid model, lower price

Update: Buick provided us with horsepower and fuel economy figures. The text has been updated to reflect this. Buick is rolling out a variety of updates for the 2018 LaCrosse, including a new mild eAssist hybrid. Like the previous generation LaCrosse and Regal eAssist models, this one features a small electric motor and an equally small battery pack that together augment rather than supplant the gasoline engine. The motor, attached to a 2.5-liter four-cylinder engine, helps to make takeoffs smoother and provide additional torque on demand. The gasoline engine still does the majority of the work, though. Combined, the powertrain produces 194 horsepower and 187 pound-feet of torque. It will also allow the LaCrosse to get 25 mpg in the city, and 35 mpg on the highway. While the electric powertrain doesn't provide primary propulsion, it does come with other benefits. The small battery means the LaCrosse maintains a folding rear seat. The battery also provides power to accessories when the engine shuts off at a standstill. This mild hybrid powertrain will be the standard engine for all 2018 LaCrosses, and they come with a lower base price. The 2018 model will start at $31,415, which is about $1,500 less than the lowest priced 2017 V6 LaCrosse. The V6 will still be available as an option, and Buick has updated it, too. The 2018 V6 models will also all come with a new 9-speed automatic transmission. The new LaCrosses will go on sale this fall. Related Video: Image Credit: Buick Green Buick Hybrid Luxury Sedan

Cadillac, Buick and Chevy decisions impacted by worries abroad

European Concerns Drive GM, But Beware Of The French Connection
GM's bid to rationalize Europe will impact the products that will be offered domestically.
It seems that Europe is defining the future of General Motors more so than its home North American market. Having axed Saturn, Pontiac and Hummer, GM has done a fairly good job of repositioning its remaining four divisions, Cadillac, Chevrolet, Buick and GMC. Cadillac carries the luxury banner. Chevrolet is aimed at the masses with cars and trucks along with a nod to performance thanks to Camaro and Corvette. Buick bridges the premium gap between Chevy and Cadillac, while GMC offers a hardcore work/upscale proposition.