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Cadillac, Buick and Chevy decisions impacted by worries abroad

European Concerns Drive GM, But Beware Of The French Connection
GM's bid to rationalize Europe will impact the products that will be offered domestically.
It seems that Europe is defining the future of General Motors more so than its home North American market. Having axed Saturn, Pontiac and Hummer, GM has done a fairly good job of repositioning its remaining four divisions, Cadillac, Chevrolet, Buick and GMC. Cadillac carries the luxury banner. Chevrolet is aimed at the masses with cars and trucks along with a nod to performance thanks to Camaro and Corvette. Buick bridges the premium gap between Chevy and Cadillac, while GMC offers a hardcore work/upscale proposition.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

Buick Verano to go turbo-only for 2014?

If VIN tags recently posted online prove accurate, the 2014 Buick Verano may be getting a new base engine. Presently the Verano makes use of GM's 2.4-liter Ecotec four-cylinder engine in non-turbo trim; 2014 documentation appears to indicate that GM's entry-level luxury compact will instead feature a 1.6-liter turbocharged mill.
If this is the same engine seen in Europe, GM Inside News suggests it may offer 192 horsepower and 170 pound-feet of torque - useful improvements over the larger naturally aspirated mill's 180 hp and 171 lb-ft. More importantly, the downsized engine would likely improve on the Verano's current fuel mileage estimates of 21 city and 31 highway.
We like the Verano in both of its current iterations, but the 1.6 turbo engine sounds like a worthwhile upgrade if this reports turns out to be true. Plus, if more performance is your bag, baby, there's always the Verano's optional 2.0 turbo engine with an impressive 250 horsepower and 260 lb-ft from just 2.0 liters of displacement.