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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Buick Envision CUV launches in China, is America next?

Buick is launching its new midsize Envision crossover in China at the Chengdu Motor Show, where it will slot between the subcompact Encore and larger Enclave. While it might be hard to muster too much excitement about a Chinese-market crossover, don't completely ignore this one. There's a very good chance it could be on sale in North America to fill the same hole in the brand's lineup over here, possibly as a 2016 model.
We recently spied the Envision completely undisguised as it was arriving at the Chengdu show for its debut. The CUV still looks like a stretched Encore from some front angles, but that isn't necessarily a bad thing. It's got a similar oversized grille, hood vents (presumably faux) and large greenhouse as its little brother. Where the midsize CUV differs is its prominent crease running down the side and the different rear treatment, with wing-shaped trim cutting into the taillights.
The interior looks like a pretty nice place to spend time, too, with a predictable mix of leather, wood and metal, and it should be quiet in there with its active noise cancelation system. Infotainment is provided by an eight-inch touchscreen with a touchpad and voice controls.

The new Buick Regal looks like a Mazda, and we're totally cool with that

Yes, this undisguised Opel Insignia, which will be brought here as the next Buick Regal, looks a lot like a Mazda. You can see it in the grille and headlights, especially – in fact, if you look at one of the photos with tape blocking out the badge in the middle of the winged grille, you might think this is a new Mazda6. The thing is, Mazdas look pretty darn good, so no one's complaining. And when you look at the rest of the car, there's a fair amount of originality going on. Aside from the GM-generic taillights (they look like they could fit on a Chevy, right?) the lines and details are all pretty fresh, and there are some design elements pulled from Buick's gorgeous Avista concept. A sweeping roofline leads to some healthy shoulders at the back, creating a coupe-ish profile with a very abbreviated rear deck. This appears to be a hatchback model and not the four-door sedan, but the general look should carry over. This is definitely a big improvement over the somewhat bulbous current-generation Regal, which also started life out as an Insignia. The car shown here is the Insignia OPC model, with Brembo brakes, big wheels, side skirts, and a front end with big (likely fake) intakes. It will most likely translate to a Regal GS for our market, as is the case with the current OPC and GS. The new Regal/Insignia is expected to use the same platform as the new Buick LaCrosse, which is also shared by the Chevy Malibu and Impala. They should once again be available with front- or all-wheel drive and a choice of turbocharged four-cylinder engines. Rumor has the Opel versions debuting at the Geneva show March, and the Buick would likely follow, possibly in New York in April. View 13 Photos And then there's the wagon. All signs point to Buick finally bringing the most practical Insignia to our market as a Regal. We got wind of a focus group testing the idea, Buick has trademarked the name Regal Tour X. That version would likely go up against the Audi Allroad in the classy, slightly lifted all-wheel-drive wagon category, basically acting as an almost-crossover for people who want a wagon but won't admit it to themselves. The Insignia wagon caught here is also an OPC, and we think it looks even more handsome than the hatch-sedan shown above. The trim piece stretching from the base of the A-pillar all the way up and back down to the tail is a nice touch in profile view, although we're not so sure about how it terminates abruptly at the taillight.