1986 Buick Grand National on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Comedians In Cars Getting Coffee returns June 19, celebrates with new trailer

A brand new season of Jerry Seinfeld's Comedians in Cars Getting Coffee on the way - it will involve Seinfeld and comedian Robert Klein going to Sing Sing Correctional Facility in what appears to be a Jaguar Mark II - and the trailer is out now. In addition to Klein there'll be appearances by Sarah Jessica Parker, George Wallace, Aziz Ansari and John Stewart. We don't get to see all the rides, but a Buick Riviera GS gets some airtime and the 1949 Porsche 356/2 Gmund from the segment with Jay Leno makes a cameo. The first episode airs on June 19, you can watch the trailer by scrolling down. News Source: Crackle via YouTube Celebrities Humor Buick Jaguar Porsche Classics Videos jerry seinfeld comedians in cars getting coffee cicgc jon stewart

Jay Leno finds no detail neglected on Icon's Derelict 1948 Buick Super

Jonathan Ward seems to have one of the greatest jobs in the world. As the CEO at Icon, he's in charge of not only the company's fantastic trucks but its Derelict series of semi-restored classics, as well. Ward's vehicles are no strangers to Jay Leno's Garage, but the latest guest on the show might be one of Icon's coolest yet. What looks like a 1948 Buick Super Convertible on the outside hides the supercharged heart of a Corvette ZR1 underneath. Like the rest of the Derelict series, this old Buick's toasted paint and pitted chrome are all part of the charm of the car, and it's really a case of beauty being more than skin deep. The Super rides on a custom chassis and suspension to make the convertible a far better driver than even a pristine original example. Plus, Ward hides all sorts of modern upgrades inside that are practically invisible until he points them out. Leno absolutely falls in love with driving the Derelict Buick. If his enthusiasm grabs you, the video below from Ward goes much deeper into the build process of this awesome project.