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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Restyled 2014 Buick Regal adds AWD, Regal GS loses power

Although the current Buick Regal hasn't even been on the market for very long, General Motors is using the New York Auto Show to unveil an updated version of the sedan in a similar fashion to what we saw yesterday with the 2014 LaCrosse. Like the LaCrosse, all 2014 Regal models will be getting a new look both for the exterior and interior design, but the big news takes place under the sedan's skin.
Except for the base Regal eAssist, the Regal Turbo and Regal GS will both be adding the benefit of all-wheel drive, but there is no word as to how much weight this system will add to each car's curb weight. The Regal Turbo's 2.0-liter turbocharged four-cylinder has received a decent bump in output from 220 horsepower and 260 pound-feet of torque to 259 hp and 295 lb-ft; unfortunately, these same figures are carried over to the Regal GS, which means that car drops from 270 hp. Both turbocharged models (Regal Turbo and Regal GS) will now be offered with all-wheel drive and the ability of sending more than 90 percent of the engine's torque to the rear wheels.
In terms of styling, the 2014 Regal gets similar styling changes found on the updated Enclave and LaCrosse, including reworked fascias, scalloped headlights and a full-width chrome strip spanning between the new LED taillights. Inside, key changes were made to the Regal's cabin technology, such as the instrument gauge cluster and infotainment system. On the Regal and Regal Turbo, a new 4.2-inch color display is available for drivers to see information for the vehicle, navigation and audio systems, but the Regal GS' cabin is slightly different with an eight-inch configurable gauge display. One of the best changes may be the overall reduction in buttons on the center stack, creating a cleaner-looking and easier-to-use cabin.

New Takata problem results in recall of 414 GM vehicles

An airbag-inflator rupture discovered by Takata during testing has resulted in a new recall affecting 414 vehicles from General Motors, including 395 of them in the US. This latest campaign covers 2015 model-year examples of the Buick LaCrosse, Cadillac XTS, Chevrolet Camaro, Equinox, Malibu, and GMC Terrain. There are no reported breaks in any of these vehicles on the road, and the company estimates only one percent of them actually have the faulty parts. According to documents submitted to the National Highway Traffic Safety Administration (as a PDF), one side-airbag inflator failed a cold test at -40 Fahrenheit "releasing high pressure gas and propelling the separated components apart." The supplier told GM about the failure the next day. In these vehicles, the safety device might not only burst but the bag could inflate incorrectly, as well. GM and Takata say that a cause is not yet known, but they are "conducting an investigation." GM will begin notifying affected owners via overnight mail on Oct. 19. Dealers will replace the side airbag modules on all of the affected vehicles with new components outside of the suspect lot. All of the removed parts will also be collected for further study. Takata's faulty front airbag inflators have resulted in a serious scandal for the supplier. Initial figures indicated 34 million US vehicles are need of repair, though more recent figures have knocked that down to 23.4 million bad parts in 19.2 million automobiles. GM was already among the dozen automakers with models to fix, and some of its pickups were affected, along with the Saab 9-2X and Pontiac Vibe. GM Statement: General Motors is recalling 395 cars and crossovers in the U.S. because one of the front seat side air bags inflators may be defective. In the event of a deployment, the air bag's inflator may rupture and the air bag may not properly inflate. The rupture could cause metal fragments to strike the vehicle occupants, potentially resulting in serious injury or death. GM is unaware of any incidents involving vehicles with these components, which were part of a lot in which one inflator failed acceptance testing at the supplier. Dealers will replace the side air bag module or modules in affected vehicles. Including Canada, Mexico and exports, the total population of the recall is 414, GM estimates 1 percent of the recalled vehicles may have the defect.