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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

2019 Volvo V60 vs. wagon competitors: How they compare on paper

The next-gen Volvo V60 was finally revealed this week. The outgoing model has been on sale since 2011, getting a few minor updates along the way. The new model is based off Volvo's Scalable Platform Architecture that underpins other models like the XC90 and XC60 crossovers and V90 wagon. The V60 will launch with two engines, with a powerful hybrid coming sometime down the line. Since the last V60 hit the market, Audi, Buick and BMW have all released their own flavor of wagon. Like Volvo, BMW sells a traditional sedan-based model. Audi and Buick's wagons are both high-riding models with some very slight off-road pretense, much like Volvo's Cross Country models. We don't have details on the upcoming V60 Cross Country, but, even when accounting for ground clearance, the V60, BMW 3 Series Sport Wagon, A4 Allroad and Buick Regal TourX have a lot of overlap. Check out the specs breakdown below. Discover and compare other wagons and crossovers with our Car Finder and Compare tools. Engines, transmissions and drivetrains Out of the four wagons, the new V60 is the only one that offers two-wheel drive and a hybrid variant. The base V60 T5 uses a 250-horsepower turbocharged 2.0-liter inline four and sends power to the front wheels. Stepping up to the V60 T6 nets buyers an additional 66 horsepower thanks to a twincharged — supercharged and turbocharged — 2.0-liter and all-wheel drive. A T8 model that uses a 390-horsepower plug-in hybrid powertrain will be available soon. All V60s use an eight-speed automatic. The Audi, BMW and Buick are all powered by 2.0-liter turbocharged inline-fours. Additionally, the 3 Series has a 2.0-liter turbo diesel. All three wagons have standard all-wheel drive. The BMW and Buick use an eight-speed automatic, while the Audi sends power through a seven-speed dual-clutch transmission. As base engines go, there's a four-horsepower difference between the most and least powerful models, though the Buick wins out on torque. The V60 T6 matches the Regal TourX's torque figure and trounces every competitor's horsepower rating. The V60 T8 packs more power and torque than any of the competition. Cargo and interior space The outgoing V60 was on the small side for a wagon. This new model rectifies that a bit, though its 48.2 cubic-feet of cargo space with the second-row folded is still substantially smaller than the competition.

Buick Enclave gets continental makeover with Tuscan trim

Buick is trying to lend an air of Italian elegance to the Enclave with its newly announced Tuscan Edition that's available on the crossover for the 2016 model year. Named after the famously hilly and fertile region of Italy, the package brings some bronze accents to the CUV. As the very specific trademark filing for the Tuscan suggests, the special edition adds bronze trim to the uprights in the grille, and the metallic color finds its way into the embellishments on the 20-inch chrome wheels, too. Buyers also get to choose from three shades when ordering the package: White Frost Tricoat, Dark Chocolate Metallic and Ebony Twilight Metallic. Beyond those trim upgrades, the Tuscan Edition is just like any other Enclave. The package can only be ordered on the Leather and Premium trims, and all of their features are still available including a power moonroof, park assist, HID headlights and many luxury features inside. As with the rest of the range, power comes from a 3.6-liter V6 with 288 horsepower and 270 pound-feet of torque that routes through a six-speed automatic. There's also a choice of front- or all-wheel drive. The Italian-inspired CUV makes its debut at the New York Auto Show in just a few days and brings its bronzer to dealers this summer. Buick Introduces 2016 Enclave Tuscan Edition Bronze accents distinguish crossover that ignited brand's renaissance 2015-03-26 DETROIT – Buick today introduced the 2016 Enclave Tuscan Edition – a more distinctive expression of the popular crossover, highlighted by a bronze-tone grille and 20-inch chrome-clad wheels with bronze accents. The Enclave sparked Buick's renaissance eight years ago and continues to fuel its momentum, with 2015 sales building on record sales of 62,300 in 2014. "Buick's quality, refinement and style continues to attract more customers and this modern resurgence started with Enclave," said Duncan Aldred, vice president of Buick. "It was a pioneer for three-row luxury crossovers and remains one of the segment's most popular. The new Tuscan Edition celebrates Enclave's achievement and rewards owners with a higher level of distinction." The 2016 Buick Enclave Tuscan will be on display at the New York International Auto Show and goes on sale this summer on the Leather (1SL) and Premium (1SN) trims. It is offered in three premium exterior colors: White Frost Tricoat, Dark Chocolate Metallic and Ebony Twilight Metallic.