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2018 Buick Enclave launches luxury Avenir trim

Remember the shapely Buick Avenir Concept from the 2015 Detroit Auto Show? Well, this isn't that, even if they both share the same name. Meet the Buick Enclave Avenir, a new trim built atop Buick's redesigned 2018 Enclave seven-passenger crossover. Think of it as Buick's version of GMC's Denali trim and you'll be on the right track. As the brand's new top trim level, everything that's normally optional in the Enclave comes standard in the Avenir, along with a bunch of exclusive content. And this is just the first application of the Avenir package for Buick – expect the rest of the TriShield brand's products to get a similar makeover in due time. All Avenir models from Buick will get what the brand is calling a three-dimensional mesh grille with a new set of chrome wings. From there, the Enclave edition bundles unique pearl nickel 20-inch wheels, a Rear Camera Mirror like the one seen from Cadillac, and a new kind of LED headlamps that use something called Evonik Acrylite lighting technology. An in-car air ionizer promises to keep the cabin smelling fresh. The rest of the Enclave package sounds pretty good, too. It's got a standard 3.6-liter V6 engine with 302 horsepower and 260 pound-feet of torque, mated to a nine-speed automatic transmission. Front-wheel drive is standard, and all-wheel drive is optional. A tow rating of 5,000 pounds is standard fare for this class, as are seven seats inside. A frameless eight-inch LCD screen and integrated 4G wireless connectivity are other family-friendly highlights. We expect more Avenir-branded models to make their appearance in the Buick showroom soon. In the meantime, check out the Enclave Avenir in the image gallery above, and stay tuned for more from New York. Related Video:

Opel did a great job on the 2018 Buick Regal

Ladies and gentlemen, the 2018 Buick Regal. The car you see is actually the Opel Insignia Grand Sport, but General Motors will bring it to the United States as the next-generation Regal virtually unchanged. The Insignia, revealed Wednesday by Opel, gets a sleek new design punched up with LED lights and sweeping proportions meant to conjure a fastback silhouette. It will debut in March at the Geneva Motor Show and launch next year in Europe. Expect the Regal to go on sale in the middle of 2017 in the US. The Opel-Buick relationship has been tight in the last decade, with the outgoing Regal earning strong praise for its German-tuned chassis and premium appearance. While Buick has been the recipient of much of Opel's work, the Insignia is now borrowing one of Buick's great names: Grand Sport. View 12 Photos Opel points to the Monza concept as the source of inspiration for the Insignia, though Buick will undoubtedly say the Avenir concept was the Regal's creative stimulus. Some think it looks like a Mazda. Mark Adams, vice president of GM Design Europe also oversees the automaker's global styling operations. "Its design combines flowing lines and subtle surfaces with crisp, precise lines to even exaggerate its dramatic proportions: it looks longer, lower, and wider than it actually is, and it definitely looks upscale," he said in statement. Expect similar thoughts for the Regal. Opel is also working on an Insignia wagon, which we've captured in spy photos before. We've also heard whispers that it will come to the US market with a Regal badge. Opel's announcement previews many of the details we'll see in the new Regal. Based on a new chassis, the Insignia is 386 pounds lighter than the previous car. The wheelbase is 3.62 inches longer and the track is .43 inches wider. Opel tapered the front and rear overhangs, so there's only a slight gain in overall length. The interior has more room, Opel says, and features a touchscreen with GM's IntelliLink system. The car will also have several drive modes, which tailor the chassis, throttle response, and shifting dynamics. Other technologies includes a head-up display, 360-degree camera, lane-keeping assist, adaptive cruise control, and cross-traffic alert. The Insignia will offer an eight-speed automatic transmission and all-wheel drive with torque-vectoring. We expect both to come to the US market. Meanwhile, another GM brand, Vauxhall, unveiled the Vauxhall Insignia for the British market.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.