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Buick envisioning a refreshed Envision crossover

Buick's first fully Chinese-built vehicle in the U.S., the Envision crossover, is now getting its very first refresh. Cars grow up so fast, don't they? There's no time to be wistful, though, so we need to take a look at this prototype. It looks like the Envision refresh is going to be very mild and focuses on strengthening the family resemblance between it and other Buicks. The waterfall grille now has a horizontal bar that intersects with the badge, as seen on every new and updated Buick since the latest LaCrosse. And although that badge is covered, we wouldn't be surprised if it changes from the all-silver design to the classic red, white and blue version that was reintroduced on the LaCrosse. The lower grilles have been changed, too. The outboard grilles that house the fog lights look smaller and less pronounced than on the current model, and the center piece appears to be thinner and wider. It also more naturally merges into the plastic air dam. The tail of this Envision, though more heavily camouflaged, also shows some minor updates. The most significant of them are the new taillights. They appear to have a similar boomerang shape as those on the LaCrosse, a distinct change from the ovular units of the current model. The lower edge of the bumper seems to have more of a faux diffuser look, and the exhaust tips now blend into the shape of the bumper, rather than ending in simple round shapes. Since this update is clearly a mild one, we would expect to see the new Envision on sale sometime next year, probably as a 2019 model. It will join a rather fresh Buick lineup alongside the new Regal and Enclave. Related Video: Featured Gallery 2019 Buick Envision Spy Shots View 11 Photos Image Credit: KGP Photography Spy Photos Buick Crossover Luxury buick envision

Buick working on Encore refresh

It's been three years now since the model we know as the Buick Encore (sold overseas as the Vauxhall/Opel Mokka) first hit the scene. That makes it about due for a bit of a facelift, and judging from these latest spy shots, that's precisely what General Motors seems to be up to. The nose of this prototype (intriguingly wearing Buick badges but German plates) is all covered up, so it's hard to tell what Buick and its European counterparts have in store for the front-end restyling, but the fact that they've covered it so extensively tells us that somethings afoot. The tail should also get new lights and bumper as well. You can fully expect GM to take the opportunity to refresh the cabin while it's at it with tweaked ergonomics and new equipment. Meanwhile our sources tell us the 1.0-liter inline-three from the new Corsa could find its way under the Opel/Vauxhall's hood to join the current lineup of four-pots, but it's too early to say whether that engine might find its way across the pond to the Buick version as well.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.