2014 Buick Enclave Premium on 2040-cars

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GM expanding Lansing Lambda CUV plant

Considering that crossovers are a rapidly growing portion of the US auto market, it's not surprising to hear that General Motors is preparing to build even more of them. The company is investing $63 million to expand its Lansing Delta Township Assembly plant that builds Lambda platform CUVs like the Chevrolet Traverse, GMC Acadia and Buick Enclave.
According to GM, the expansion will add roughly 263,000 extra square feet of space to the plant. Of that, 181,000 square feet will be for an updated body shop with cutting-edge robots. There will also be 54,000 square feet of additional room in the paint shop and 28,000 square feet of more area for general assembly.
GM isn't saying as much, but there is the possibility that this extra space could allow for additional models produced at the factory. Cadillac reportedly dropped plans to build a three-row SUV on the Lambda platform earlier this year, however, dealers for the luxury brand were recently pitched the possibility of adding large and small CUVs, an ATS convertible or a sedan below the ATS.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

2018 Buick Enclave slims down for spy shots

Most vehicles are refreshed every five years or so. New technology and styling is required to keep up with the latest trends. Although this cycle is common, there are some vehicles, like the Buick Enclave, that seem to stick around far past their expiration date. We now have spy shots of what appears to be the nine-year old Enclave's replacement. Although the vehicle in the photos is completely covered in camouflage, we can make out the new Buick family grill. There are a set of LED running lights up front and what appear to be a location for foglights toward the bottom. The camo covering is cut in places to allow gaps for sensors, presumably for parking and other driver aids. Out back, the rectangular taillights don't appear to be production ready. The whole rear, especially the glass, looks smaller than the outgoing model, though it is difficult to properly tell through the camouflage. The rear bumper has wide cuts for the dual exhaust pipes, and again the camo has cutouts for sensors. The side profile reveals the biggest change with the new Enclave. The current version shares a platform with the Chevrolet Traverse and the original GMC Acadia, some of the largest vehicles on the market. The all-new 2017 Acadia scaled down in order to compete against midsize crossovers and now has more in common with the smaller, Chinese-built Buick Envision. That doesn't mean the Enclave and Acadia are entirely separate. Both the Enclave and upcoming Traverse will ride on a stretched version of the Acadia platform. The general profile remains the same, but it's apparent that the vehicle in these photos is longer than the new GMC. Most other details are speculation. The Enclave will most likely arrive with GM's 3.6 liter V6. With the introduction of the Envision, the Enclave is expected to move upmarket to compete against the Acura MDX and Volvo XC90. Because of the slightly narrower shape, passenger seating is expected to fall to seven. The new crossover will probably lose a bit of weight with the redesign. The new Buick is expected to debut next year as a 2018 model. Look for the reveal of the Chevrolet Traverse replacement as well. Related Video: Featured Gallery Buick Enclave Spy Shots View 20 Photos Spy Photos Buick Crossover