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Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

2017 Buick LaCrosse gets Avenir-inspired tease

Stylish touches from the beautiful Buick Avenir Concept are actually hitting the road on the front end of the new 2017 LaCrosse. The brand is showing off this single teaser of a more angular grille surround than what is currently seen on its lineup. In the center there's a three-color version of the well-known Tri-Shield badge. Chrome wings meet at the logo, and vertical chrome bars lead the eye up over the body. A version of this design is eventually becoming part of the entire Buick lineup by 2018. Debuting at the 2015 Los Angles Auto Show in November, the future LaCrosse rides on stronger, lighter underpinnings than the current model. It also gets a five-link rear suspension. The company promises that the changes mean a more engaging drive from the sedan. "The Avenir concept shattered expectations of what a Buick could be and the 2017 LaCrosse promises to do the same," Duncan Aldred, vice president of Buick, said in the release of the teaser image. The show car's look was highly praised by critics when it debuted at this year's Detroit Auto Show. The Avenir even won Eyes on Design awards for Best Designed Concept Vehicle and Innovative Use of Color, Graphics, and Materials. Related Video: Buick Previews All-New 2017 LaCrosse Expressive, Avenir-inspired design cues introduce the new face of Buick DETROIT – Buick today confirmed the all-new 2017 LaCrosse, with a preview of its Avenir concept-inspired design cues. A striking evolution from current Buick models, LaCrosse features a grille design that puts a new face on the brand, including a new, three-color tri-shield insignia set on a wing-shaped element. Contrasting with darkened waterfall grille bars and spanning the width of the opening, it connects the grille and headlamps, and emphasizes LaCrosse's new sculptural surfacing. The design was introduced on the Avenir concept and was inspired by the 1954 Wildcat II concept. It's a face all Buick models will adopt by 2018. "The Avenir concept shattered expectations of what a Buick could be and the 2017 LaCrosse promises to do the same," said Duncan Aldred, vice president of Buick. "Its expressive design represents a break from convention and highlights the progressiveness in all new Buick models." The next-generation LaCrosse's design is framed on an all-new chassis that is stronger yet lighter than the current model and serves as the foundation for a more dynamic driving experience.

2016 Buick Cascada First Drive

Florida became a state in 1845. It is the third most populous state in the United States, home to the most-visited theme park in the world. It is where you'll find every convertible ever sold in the United States, be it a pasty white Infiniti M30 or a Lamborghini. And soon, many examples of the 2016 Buick Cascada will call it home. Florida is full of Buicks. Wonder if anyone bought a Rendezvous Ultra? It's in Florida. The Buick Reatta, the company's last convertible before this? Also there. Buick, however, is eager to get those who better remember Bush vs. Gore than Nixon vs. Kennedy to ask, "That's a Buick?" Which is how we arrive at the Cascada. The Cascada isn't so much a new Buick as a car that's new to Buick. It's been on sale for about three years as the Opel Cascada in Europe, along with badge-engineered siblings sold by Vauxhall and Holden in other parts of the world. Buick took that time to make several hundred changes to the Cascada for US consumption and then found it without many rivals. The Chrysler 200 convertible, Volkswagen Eos, and Volvo C70 would all be prime targets for the Cascada here, were they not all dead now. Buick's gamble is that these Chrysler, VW, and Volvo (also Saab, for that matter) customers are looking for somewhere to go next. The Cascada isn't so much a new Buick as a car that's new to Buick. One thing is certain: the Cascada is eye-catching to Floridians. I had no fewer than six people in Miami and Key West walk up to me and ask what kind of car it was, or even say, "That's that new Buick convertible, right?" Despite being three years old, the Cascada's looks have aged pretty well. And it's been spared many of the tacked-on details, like fake portholes and chrome wheels, that were adhered to the Regal when it made its trip over from Opel-land. Top up or down, the Cascada is attractive. Unlike the Audi A3 or BMW 2 Series convertibles (the former being the Buick's prime target), there's no abruptness to the design, no sharply ending lines. The Buick looks relaxed in a Palm Beach or Palm Springs way, even on the inside with the convincingly stitched dash top and standard heated leather seats (one of the pieces redesigned for the Buick). That being said, the pattern on the seat material is a misstep, looking like it was inspired by Aunt Flora's 1972 patio furniture. Then it's surprising that you don't exactly sink into the Cascada. While the seats are mounted low, they're not pillow soft.