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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

New Buick Verano testing in Germany

A refresh to Buick's popular Verano sedan appears to be nigh, thanks to these spy photos that show the tweaked four-door testing in Germany.
As with the current Verano, the refreshed model will have a great deal in common with its European platform-mates, the Vauxhall/Opel Astra. Each car rides on General Motors's Delta II platform. Unlike the current car, though, the refreshed model's styling could lean more heavily towards its European roots, if these photos are any indication.
Despite its commonality with the Astra Sedan, the Verano has featured its own unique styling since arriving in the US back in 2011 as a 2012 model, with distinct fascias at both the front and back, as wells its own headlight and taillight designs. The two cars were still rebadged vehicles, but it was more subtle than it will be in 2015, when the refreshed Verano arrives. Astra-like elements are expected to dominate, particularly in regards to the headlights and taillights. That said, trademark Buick styling features will remain, like the waterfall grille. Really, then, the 2016 Verano won't be unlike the Regal - a rebadged Vauxhall/Opel Insignia, aside from a few very small styling details.

Opel Cascada close to getting green light for US

For a company with a long tradition of grand touring convertibles, it's almost unseemly that General Motors doesn't offer a properly relaxed four-seat convertible in North America. There's the Chevrolet Camaro, of course, but it's not big on rear-seat space and it doesn't offer that sort of serene demeanor that many open-air buyers crave. We're thinking of something more refined and, dare we say, elegant. Something a bit closer to the Opel Cascada.
The General's front-wheel drive convertible went on sale in Europe this year, and while it seemed like a natural fit for its Buick brand in America, it's never been sold here. That may be about to change, however. Back in June, CEO Dan Akerson hinted he'd like to see the Cascada available in the US, and now there's word from Edmunds that importation "could happen soon." That's according to an unnamed insider at the company.
It's almost unseemly that GM doesn't offer a relaxed four-seat convertible.