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Buick Encore blitzes first-year sales predictions

With its first full year of sales in the bag, it's safe to say that Buick has a hit on its hands with the Encore. US buyers have snatched up 31,046 of the small, premium crossovers since the Encore went on sale in January of 2013, while 97,311 were sold globally (not counting its counterparts from Opel and Vauxhall).
While we liked the Encore when we first drove it, we'll admit, we weren't sure how the tiny CUV would do. In fact, the first thing Executive Editor Chris Paukert wrote about the Encore was, "We admit it. We have no earthly idea how this whole thing is going to shake out." But it's done well, and has been subject to heavy demand over the past year, blowing away the estimates of analysts, who, according to an August story from Automotive News, projected no more than 18,500 units would be sold in 2013.
"Right out of the gate, demand for the Encore was high," Tony DiSalle, vice president of Buick marketing said in a statement. "It accounted for most of the segment's growth last year and that's because it offers the right safety, technology and features in the right-sized vehicle for many customers."

Buick confirms 2017 Encore for New York Auto Show

Buick will unveil the refreshed 2017 Encore at the New York Auto Show in March, company spokesperson Stuart Fowle tells Autoblog. The brand isn't ready to divulge info about the updated compact crossover, but a recent revision to the Encore's European platform-mate, the Opel Mokka (above), might provide hints about what to expect. "While we have no additional details to announce, we're excited to confirm that media and customers will see the new 2017 Encore at next month's New York Auto Show. The Encore joins the Cascada convertible, Envision crossover, and LaCrosse sedan as the fourth new product arriving in Buick showrooms this year," Fowle said to Autoblog. Expect the 2017 Encore to have its own twist on the the Mokka's (now called the Mokka X) exterior styling, and spy shots hint the Buick has a new front end with a smaller grille. The Encore could benefit from the Opel's redesigned dashboard, which integrates the infotainment system into the center stack. It's a very attractive change, and we hope to see the switch in the US. The Mokka X also gets improved safety tech. The German compact CUV now sports adaptive LED headlights that adjust to traffic. US law doesn't allow these intelligent parts, but the Encore might get dumber LED lights. The Opel's improved front-mounted camera also increases the traffic sign detection rate. The Mokka X is available with the updated powertrain from the Encore Sport Touring, so there might not be any engine upgrades for the Buick. Buick needs to keep the Encore fresh, as the compact CUV is the brand's best selling model. It delivered 67,549 of them in 2015, a 38.2-percent jump over the previous year. The popularity continued into January 2016 with 4,920 deliveries – up 42 percent. Related Video:

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")