2011 Bose 3.6l V6 Automatic Back Up Camera Tv Navigation Rear Seat Entertainment on 2040-cars

Auto blog

Buick Encore GX expected to come to the U.S. alongside the popular Encore

When we posted on Buick unveiling the Encore GX at Auto Shanghai 2019 as a longer-wheelbase version of the Encore, we though the GX trim could supplant our local Encore. According to Automotive News, citing "sources familiar with the plans," Buick will sell both the Encore and the Encore GX here. Brand boss Duncan Aldred told Buick dealers in January to expect a new model this year, and it appears the slightly larger subcompact crossover is that product. GM Authority reported the same news in March, the outlet saying that Buick intends to re-create in the U.S. the "model family" strategy the carmaker employs in China. Over there, our rebadged Verano sold as the first-generation Excelle, Excelle GT and Excelle GX, the GX being the wagon version of the sedan. When the Excelle trio moved a less expensive platform for the second generation, Buick introduced a Verano model in China in both sedan and Verano GS hatchback forms. AN reported that Buick is also planning a smaller three-row Enclave for China. The Encore GX differs fundamentally from both the Chinese- and U.S.-market Encores. Our Encore, a rebadged Opel/Vauxhall Mokka, rides on the Gamma II platform. The second-generation China-market Encore rides on GM's new Global Emerging Markets (GEM) platform, an updated version of the Gamma II for regions like China and Latin America. The Encore GX rides on the Vehicle Strategy Set - Front (VSS-F) architecture. AN wasn't sure yet where our U.S.-market Encore GX will be built, but doesn't expect it to come from China. The Encore GX here will slide into the lineup between the $23,200 Encore and $31,995 Envision. Whereas the Chinese model aims to stop hemorrhaging Encore sales in China, our version will want to expand the Encore success story. Since it went on sale in 2013, the model has posted double-digit sales increases here every year save for last year. In 2018 the model sold 93,073 units, accounting for 47 percent of brand sales. There's no reason to doubt the Encore GX will boost that number.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.