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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Buick confirms US-market Envision CUV to be built in China

As expected, the Buick Envision will come to the US market in 2016, and as rumored, it'll be GM's first product imported from the People's Republic. Buick confirmed the news today, while also releasing a number of technical details on the mid-size CUV, which has sold nearly 130,000 units in the Chinese domestic market in the first 11 months of 2015. When it arrives in US dealers next summer, the Envision will feature a 2.0-liter, turbocharged four-cylinder EcoTec four-cylinder. Good for an estimated 252 horsepower and 260 pound-feet of torque, the four-pot turbo is paired to a well-received six-speed Hydra-Matic 6T70 transmission. That's the same automatic gearbox that's offered in the turbocharged Regal and Regal GS and the current six-cylinder LaCrosse. The entire affair is underpinned by torque-steer-fighting HiPer strut front suspension, a crossover first for Buick, with a four-link setup in back. According to Buick, the Envision will also get the same Active Twin Clutch all-wheel-drive system being offered on the Cadillac XT5 and the new LaCrosse. Like the Chinese-market Envision, Buick is offering the USDM model with active grille shutters, LED running lights, LED taillights, heated front/rear seats, a heated steering wheel, 19-inch wheels, and a Bose stereo as standard. Buick also lists highlights like Active Noise Cancellation and an eight-inch IntelliLink infotainment system, although it's not clear whether these are standard features. There's no word on which auto show the Envision will debut at. Considering the timing, next month's Detroit Auto Show is a strong contender, although if Buick wanted to really drum up headlines ahead of its on-sale date next summer, it'd formally introduce its newest CUV in April, at the New York Auto Show. Either way, expect to see more of this handsome, Chinese-built CUV soon. Related Video: Buick Envision North American Market Fact Sheet 2015-12-04 The Buick Envision was designed, engineered and tested in Michigan as a world-class luxury crossover to challenge the world's best competition. It was awarded Motor Trend SUV of the Year in China and has 127,085 sales so far this year. When it goes on sale in 2016, it will play an important role in a crossover lineup that currently represents 60 percent of Buick sales in North America. It targets customers shopping between the Encore, the best-selling Buick in eight years, and the Enclave, which has continued to grow its customer base since its 2007 introduction.

Nissan Sentra, Buick LaCrosse to headline LA Auto Show

We're less than a month away from the start of the Los Angeles Auto Show, and automakers have been lining up their debuts for the upcoming left-coast expo. The latest announcement comes from the show's organizers who are eager to tout the global debuts slated for next month. Chief among them will be new versions of the Buick LaCrosse and Nissan Sentra. So far all we've seen of the 2017 LaCrosse is a glimpse at the front grille, but it's already promising to bring elements of the Avenir concept to the street. The original LaCrosse was launched in 2004 and was replaced in 2010 with the current model. The Sentra nameplate has been around much longer, but the current model was launched more recently in 2013. The new version spied recently while undergoing testing is promised to be a substantial update on that model, not a complete replacement, bringing it up to speed with the latest equipment and revised styling. This represents the first official confirmation we've received of when Nissan will be unveiling the new Sentra. Mitsubishi will also be on hand with its new Outlander Sport, as well as the redesigned Mirage. They'll be joined as well by new versions of a couple of high-end models that promise to resonate with the local crowds in tinseltown. Land Rover has chosen the LA show as a suitable venue to unveil the production Range Rover Evoque Convertible that will drop the top on one of the most stylish luxury crossovers on the market. And Porsche, as we know, is gearing up to hit the track with the new Cayman GT4 Clubsport - a customer racing version of the company's little two-seat, mid-engined sports car that's been lightly modified for motorsport competition. Of course these won't be the only new metal on display at the Californian auto expo. They'll be joined as well by the likes of the new Infiniti QX30, Hyundai Elantra, Kia Sportage, and Jaguar F-Pace - many of which we've already seen. Meanwhile companies like Fiat, Ford, Mazda, Mercedes, Subaru, Volvo, Volkswagen, and Elio Motors are keeping their plans under wraps for the time being. But with mere weeks to go, it won't be long before we see what they've got in store as well.