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Trademarks indicate Buick Regal wagon could be on the way

American wagon fans have been waiting for General Motors to import a Buick-badged version of the Opel Insignia Sports Tourer since the current Insignia-based Regal hit dealers. If a new patent filing is any indication, that day could be coming soon. Then again, it might not mean anything. AutoGuide reports that Buick has filed two trademarks with the US Patent and Trademark Office for "Motor land vehicles, namely automobiles." You can see the trademarks for "Tourx" and "Regal Tourx" here and here. "Tour" smacks of wagon models, while the "x" – for all-wheel drive – makes us wonder if maybe we'll be seeing a rebadged version of the high-riding Opel Insignia Country Tourer (shown above). This isn't the first time Buick has stoked the hopes of US wagon fans, though. Earlier this year, trademarks were filed for the "Regal Sport Touring," a name that's very close to the Euro-market wagon's title. In fact, that trademark had the same description as the Tourx/Regal Tourx filings. As we've established before, automakers file trademarks all the time. It's far from a guarantee that anything will come of such trademarked names. Still, two wagon-ish filings with the USPTO from Buick in under a year makes it seem like there's at least someone at the Trishield brand that's campaigning for a long-roof Regal. Fight the good fight, friend. Related Video:

Buick to add more GS models?

Buick may not be the first name that comes to mind when you think of performance automobiles, but fans of the brand know what letters to look for. If you believe the reports, there's a new GNX and Grand National on the way, but in the meantime, Buick may offer more GS models to fill the void.
Currently, the Regal is the only model available as a GS (pictured above), packing the same 259-horsepower turbo four as the Regal Turbo but enhanced with key suspension, brakes and rolling-stock upgrades. As Car and Driver notes, similar upgrades could easily be applied to the Verano and LaCrosse, although maybe not the Encore or Enclave crossovers. Of course, Buick would still have to steer clear of Cadillac's Vsport line, but that doesn't mean it doesn't have a little room to play.

GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars