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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Refreshed 2019 Buick Envision gets sharper edges, optional nine-speed transmission

After 18 months on the market in the United States, the Buick Envision took its place as the third-best-selling vehicle among Buick's eight models, slotting in behind the Encore and Enclave. January sales this year jumped 13.7-percent year-over-year, just a few hundred behind the Enclave. Now, the Chinese-made compact SUV gets a modest makeover, but buyers of the 2019 Buick Envision will need to reach up into the upper trims to access the best of what's new. The big mechanical upgrade comes with the option of GM's Hydra-Matic 9T50 nine-speed automatic instead of standard the six-speed. However, that appears to be limited to just two of the five available Envision trims: Premium I and Premium II. The base, Preferred, and Essence models stick with the six-speed only. Design changes center around the front and rear fascias. The grille motif switches to a be-winged Buick emblem - in tri-color spec, not monochrome - over the previous waterfall, matching that of the sibling crossovers. The lower front fascia gets redrawn, with the fog lights at the edges now sitting in square recesses with reworked chrome trim and sharper edges on the bumper. Premium trims move up from HID projectors to bi-LED headlights, while the other three trims shed their composite halogens for HID lights. According to the 2019 order guide, Ebony seats with Dark Plum interior accents leave the menu, replaced by Dark Galvanized leather seats with Ebony trim. White interior lighting will illuminate the instrument panel and door trim, replacing Ice Blue, and comfort/convenience tweaks come in the form of wireless phone charging, an cabin air ionizer and a button to shut off the stop-start system. The latter would be a noteworthy upgrade as it's been a common complaint logged against so-equipped GM vehicles. In back, design elements get sharper edges, and the taillights switch to slimmer LED units. Designers have hidden the single exhaust outlet on the lower three trims with the base, 197-horsepower 2.5-liter engine. It appears that choosing the optional, 252-hp 2.0-liter engine will be identified by dual rectangular exhaust finishers instead of the round tips of previous years. Exterior colors hold steady at six, but Midnight Amethyst Metallic gives way to Satin Steel Gray Metallic, and the current 19-inch wheels get replaced with two new designs. The 2019 Buick Envision has already gone on sale in China, and should reach U.S. dealers in April. Related Video:

2014 Buick Regal priced from $29,690*

Buick has announced pricing for the refreshed 2014 Regal. The base model offers a 2.0-liter, turbocharged, 259-horsepower, four-cylinder engine for $30,615 (*after $925 delivery and destination fee). The standard turbo can be replaced by Buick's eAssist mild hybrid system for $32,485. The electrified powertrain delivers 36 miles per gallon, in place of the turbo's 30 mpg on the highway.
The big powertrain news for 2014 is the inclusion of an all-wheel-drive system for an extra $2,175. Marking one of the few uses of all-wheel drive on a Buick car, the new Regal AWD has an electronic, limited-slip differential and a HiPer Strut front suspension, which is the same front arrangement used on the hot, front-drive Regal GS.
Speaking of the Regal GS, it's not so hot for 2014. It sports the same 259-horsepower engine as the standard Regal, but offsets that with a wealth of standard, optional or flat-out exclusive equipment like active dampers, Brembo brakes and a Bose stereo. Prices (all including the $925 fee) start at $37,830. Like the standard car, the GS will be available with all-wheel drive for the first time, bringing it a bit more in line with its cousins across the pond - Opel Insignia OPC and Vauxhall Insignia VXR. Prices for the GS AWD start at $40,195.