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Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.

Buick begins offering 24-hour test drives

Even as the year's sales charts show a decline, Buick says its brand image is improving. To bolster that soft metric while it works on overhauling its lineup - consumers are clamoring for more crossovers - the brand will begin offering overnight test drives as of July 23. Buick trialled the program in Phoenix and got a good response, so it rolls out as an ad-supported nationwide campaign called "24 Hours of Happiness" as of July 22. The push is on probation for three months while Buick evaluates it, but they expect it to continue beyond 90 days. Cars will be sourced from the loaner fleets that dealers offer customers whose cars are in for service, so only dealers with such fleets will be able to participate. General Motors did the same thing in 2003 and 2004, at the time saying it led to more than 500,000 "extended" test drives and close to 190,000 sales. That program had a cash component, in that buyers were offered $250 if they chose a non-GM vehicle after their test drive. 24 Hours of Happiness won't come with any inducements; Buick is taking the long view, positioning this as support for the brand instead of as bait for immediate returns. The Phoenix dealer who ran the program first said that it got fewer bites than he expected, but that customers who took a car home "were far more likely to buy the vehicle." Cue the Regal GS hooning in three, two... Related Video:

Is that a Cascada on Buick's Detroit show stand?

The above image is a close-up of one particular car spotted in a rendering that Buick provided of its stand at next week's Detroit Auto Show. Two doors, four seats, no top, deep and arcing shoulder line - any idea what that might be? We're going to guess it's the coming Buick Cascada, only we're stretching the definition of the word "guess" since the car is a dead ringer for the Americanized Opel droptop, which we drove more than a year ago. Looks like it's finally going to get the 'Official' treatment as a 2016 model, after it was shown to dealers last August. There have also been rumors that the car will be called Velite, but newer rumblings out of the Renaissance Center suggest that such gossip is a dead-end. The Cascada will enter a segment with no real competitors, since the Chrysler 200 ragtop is gone and a Buick convertible vs. Ford Mustang and Chevrolet Camaro convertibles isn't really a thing, and we think will make a nice expansion of the brand's model-range footprint. The big bit of news we're waiting for is what's going to power it, a Euro-sourced four-cylinder with 168 or 197 horsepower? We don't have long to wait to find out. Related Gallery 2013 Opel Cascada: Quick Spin View 50 Photos News Source: GM AuthorityImage Credit: Copyright 2014 AOL Detroit Auto Show Buick Opel Convertible Luxury Detroit buick cascada opel cascada