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Why Buick's future lies in China

Back in the last half of 2008 and into 2009, when General Motors was looking at too much capacity for too few customers, when it was running out of money and needing to go to the governments of the US and Canada and to the UAW for financial support, its management team was pretty much instructed by the feds to focus resources on what would create the best likelihood for a return on the investments and guarantees that it was getting. Things needed to be cut, and not just the corporate air fleet. This led to the elimination of Saturn, Hummer and Pontiac and the sale of Saab to Spyker. What remained of GM's North American brand portfolio was Chevrolet, Buick, Cadillac, and GMC. (Oldsmobile had been shuttered in 2004.) There were a variety of opinions regarding which brands GM should keep/lose during the midst of the Great Recession. Some thought GMC should be axed, but then it was pointed out that GMC essentially produced high-content Chevys, which resulted in fantastic transaction costs. Lots of money in the back of those pickups. Others thought Buick should be eliminated. The rationale was: Chevy was the mass-market brand, Cadillac was the luxury brand, and GMC helped leverage the company's investment in trucks. (Yes, even back then the F-Series was winning the pickup sales race, so it was always a matter of adding Silverado and Sierra sales to show that GM was solidly in the game.) So what was Buick? Better than Chevy but not as good as a Cadillac? Somehow that doesn't seem to be a particularly aspirational position to hold. But Buick's identity didn't need to be worked out in 2008-09 because there was a single compelling reason to keep it: China. According to official GM history, Pu Yi, the last emperor of China, Dr. Sun Yat-sen, the first provisional president of China, and Zhou Enlai, a Chinese premier, "Either owned, drove or were driven in Buick automobiles." What's more: "According to statistics from the Shanghai government, in 1930 one out of every six cars on the city's roads was a Buick." Which is to say that Buick got to China early and has a major presence in that market. When the Regal Sportback and Regal TourX were being unveiled at the GM Design Dome the first week of April, Duncan Aldred, vice president of Global Buick, gave a briefing of Buick's place on the automotive landscape.

We hear Buick is testing a Regal wagon with focus groups

Rumors about a possible Buick Regal wagon have come and gone for the past few years, and today we have another one. A friend of Autoblog recently let slip that Buick is talking with customers and running focus groups of a new car against the Acura TSX wagon and an unnamed Volvo wagon. Of course the Buick model being used in the focus groups wasn't mentioned, but the Regal is the only Buick in the lineup of comparable size and with a wagon version overseas. Plus, we've heard that Buick told dealers a wagon is in the works at a meeting a few months ago. We reached out to Buick for comment, however no details were given. A Buick spokesperson told us, "By the end of 2017, we'll be revealing three more new models for a total of seven new Buicks in just 24 months." Of the seven new models, four have been launched: the Cascada, Encore, Envision and LaCrosse. Looking at Buick's current line-up, that leaves three models that haven't been updated yet: the Enclave, Regal and Verano. This is where a Buick Regal wagon could come in. We know the Enclave is definitely getting a replacement. The large crossover market is huge and GM has a platform for it. We're also expecting a new Regal sedan to come out next year. The Verano, however, is unlikely to see another generation. If the Verano goes away, that leaves an opening for a new Buick model. Rather than another sedan, Buick probably wants more crossovers, as the company said it expects its current line-up to bring in 70 percent of its sales. It could very easily add another CUV to the line-up by giving the Regal wagon the Volvo Cross Country treatment. Raise the ride height, gird it with plastic fenders and bumpers, and give the wagon a trendy name like "Tourx" or "Regal Tourx," which the company has already trademarked, and Buick's newest crossover is ready to go. In fact, GM has effectively already done this to the Regal's German sibling, the Insignia, in the form of the Insignia Country Tourer, pictured above. In summary, a CUV-like wagon could give Buick a trendy car in a hot class for a minimal investment. It would even provide Buick with a model that has no equivalents elsewhere in the GM stable, giving the company a bit more distinction. If the company does bring us a wagon version of the Regal, we would expect to see something next year, possibly with the reveal of the normal Regal variants.

2021 Buick Envision order guide shows $32,995 base price

Based on an early dealer guide Cars Direct got its hands on, the 2021 Buick Envision will bring more to the market than handsome new design inside and out. The 2020 Envision in 1SV and Preferred trims starts at $33,500 plus a $1,195 destination charge, totaling $34,695. The dealer guide shows the 2021 Envision Preferred starting at $32,995 after destination, a $1,700 cut compared to this year's model. The 1SV was also listed in the guide but didn't get a price. A Buick spokesperson confirmed to Cars Direct that the Preferred trim will be the new entry-level, so it appears the 1SV could go away. The two trims are equipped the same as standard, the difference being that Preferred opens up the options menu to features like the Active Package and a powered panoramic moonroof. That pricing puts the 2021 Envision thousands of dollars under of its luxury competitors like the Acura RDX, Audi Q5, Lexus NX, and Lincoln Corsair. The price of the middle Essence trim doesn't change, at $36,995 after destination.   The current Premium trim will be replaced by the Avenir trim. At present, the Premium trim only comes in all-wheel drive, which Buick has changed for the 2021 model year. A 2021 Envision Avenir with front-wheel drive will start at $41,395, which is $500 less than a 2020 Envision Premium with all-wheel drive. Adding power to the rear axle adds $1,800 to the price, the Envision Avenir AWD the most expensive model at $43,195. That's a $1,600 cut compared to the 2020 Envision Premium AWD. The only engine on offer will be a 2.0-liter turbocharged four-cylinder with 230 horsepower and 258 pound-feet of torque, the same engine in the 2021 Envision's E2 platform-mate, the Cadillac XT4. That output falls between the two engines that can be had on the 2020 Envision, either the base 2.5-liter four with 197 hp and 192 lb-ft, or an optional 2.0-liter turbo four with 252 hp and 295 lb-ft.  Related Video: