1998 Buick Century Custom Sedan 4-door 3.1l on 2040-cars

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Is Buick America's most daring mainstream car brand?

Considering Buick as an adventurous automaker seems a little odd at first thought. But with little fanfare over the last several years, the marque is transforming itself from a brand often associated with elderly drivers to a nameplate willing to take chances in niche segments. The gamble is already paying off with 2014 sales up 11.4 percent in the US to 228,963 cars. Given recent product launches, this experimentation is only likely to continue. The key to the transformation at Buick is its willingness to explore the so-called white space, according to Automotive News; the term refers to niches in the market without rivals as a challenge. In addition, the brand's position in the near-luxury space means that its products are cross-shopped by a large swath of customers. Without having a specific competitor, Buick has more room to experiment within its segment. "Designers love designing Buicks because it's not a paint-by-numbers brand," said Andrew Smith, director of design at Buick and Cadillac, to Automotive News. The company's strategy of going where others haven't is best exemplified by the Encore. The subcompact, luxury crossover came to market early, and Buick found serious success with it. The tiny CUV was the automaker's fastest growing model last year with a 53 percent gain and 48,892 units sold. With the test a triumph, the Encore recently got a sibling in the US in the form of the Chevrolet Trax. The upcoming Cascada is taking a similar approach. The non-sporty convertible segment is practically empty in the US, and this slightly redesigned product from Opel has the opportunity to become a leader in its niche. Of course, Buick's biggest recent surprise was the Avenir concept at the 2015 Detroit Auto Show. The car's swooping shape and use of materials earned it two EyesOn Design Awards against some tough competition. While the company's intentions for this flagship sedan aren't entirely clear yet, the vehicle does "test some of the future design language that will come on the next generation of Buicks," according to brand boss Duncan Aldred to Automotive News, which is definitely something to look forward to. Featured Gallery Buick Avenir Concept: Detroit 2015 View 12 Photos Related Gallery Buick Avenir Concept View 23 Photos News Source: Automotive News - sub. req.Image Credit: Live photos copyright 2015 Drew Phillips / AOL Design/Style Buick Convertible Crossover Luxury buick encore buick cascada buick avenir

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Facelifted Buick LaCrosse caught in China

Back in September, General Motors promised nine new or refreshed models for its Buick and GMC brands within 12 months, and while we've already seen what the updated 2014 GMC Sierra will look like, we're now getting our first look at what appears to be the facelifted 2014 Buick LaCrosse. Judging by a set of spy shots posted on Autohome showing a Chinese-market model, the updated sedan is getting a pretty big makeover, including a completely redesigned interior and a refreshed exterior.
From the outside, all of the usual midcycle updates have been made to the LaCrosse, including new lights and fascias. The new front end features a larger, reshaped seven-sided grille, LED-trimmed headlights and Buick's signature portholes are now mounted on the side edges of the hood to be more visible. The rear view has similarly small yet refined changes such as the new decklid with a chrome brow that stretches the full width of the car, to a more squared-off rear fascia with exhaust outlets pushed out to the corners. From the single shot we can see, the LaCrosse's new rump looks very similar to the Hyundai Equus.
The second-generation LaCrosse helped reestablish Buick as a near-premium automaker with its interior quality, and the next model could very well up the stakes even more. The new cabin design ditches the wraparound wood trim on the instrument panel and door panels for a smoother, more contemporary look. While it's hard to make out all of the changes, we can instantly see that the center stack is now more upright with fewer buttons, but the biggest news might be the cabin technology the 2014 LaCrosse might offer. Checking out the shot of the center console, we see what looks to be a pad similar to the handwriting recognition technology used by Audi, which would make this a first for GM.