1992 Buick Century Custom Sedan 4-door 3.3l - Dallas Texas Area Pick-up * * * on 2040-cars

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Next-gen LaCrosse, Cascada convertible coming to Buick showrooms in 2016

It's difficult to overstate how significant the post-bankruptcy years have been for General Motors' Buick brand. Arguably the most improved American automaker, Buick has rounded out its range with an excellent compact in the Verano, a well-balanced midsizer in the Regal and a segment-busting mini-CUV, with the Encore. Seeking to keep that momentum going, the next several years will see the brand address a trio of its most obvious issues. First and foremost will be a replacement for the aging LaCrosse, a vehicle whose only bit of attention since its 2009 debut was a very light refresh in 2013. According to Automotive News, we should expect the next-generation LaCrosse to arrive late next year or early in 2016, as a 2016 model. AN expects big design changes, as Buick attempts to further the LaCrosse from its popular platform-mate, the Chevrolet Impala. The changes won't be so radical, though, as to do away with its front-drive architecture, as the latest version of the Epsilon platform will underpin the next LaCrosse. The 3.6-liter V6 is likely to carry on, although a smaller, budget-minded offering is also extremely likely (we'll eat our hat if it's not the 2.0-liter, turbocharged four-cylinder from the Regal, Verano and Cadillac CTS et al.). The other issue plaguing Buick's lineup is a lack of a midsize crossover. This is particularly damning for the brand as most of its showrooms are shared with GMC, which boasts its own midsizer in the form of the Terrain. With the upcoming Envision (see here for teasers), that problem should be addressed. Like the LaCrosse, the Envision will likely be a 2016 model. It will debut and launch in China early next year, while we can expect it to arrive stateside later next year, or even early in 2016. For American consumers, both a 2.5-liter four-cylinder and the aforementioned 2.0T could see action in the Envision. Finally, while Buick can boast a pair of vehicles available with manual transmissions, it's still far from what we'd call a brand for fun driving experiences. Of course, one way of solving that problem is with a two-door convertible. Yes, it's extremely likely that the Euro-market Opel Cascada convertible will be sold in the US early in 2016. Whether it keeps the Cascada name is unclear (all in favor of Skylark, say "aye"). Regardless, adding a reasonably priced, relaxed, two-door droptop to the Buick range to fill the space left by the not-so-dearly departed Chrysler 200 Convertible seems like a no brainer.

Buick prepares Super Bowl ad blitz to introduce Cascada

Super Bowl 50 will kick off on February 7, and Buick will use the big game's massive audience to get the word out about the new Cascada convertible. The the broadcast spot will be paired with a humorous digital campaign to advertise the convertible online. Buick hasn't released the 30-second Super Bowl commercial yet, but a teaser image shows that it stars New York Giants wide receiver Odell Beckham, Jr. and actress Emily Ratajkowski, known for roles in the films Gone Girl and Entourage. The ad is part of the "Experience the New Buick" campaign, which aims to position the brand to appeal to a younger demographic. The brand also has Ellie Kemper, the star of Netflix's hilarious Unbreakable Kimmy Schmidt and Erin on The Office, to sell the Cascada, Regal, Encore, and Enclave in a new online campaign. She plays an exaggerated version of herself and flirts with a guy who thinks Kemper owns Buick's new convertible. The spot tries to capitalize on the quirky charm of the actor's Kimmy Schmidt character. Buick will cut the longer clip (below) into vignettes for ads on sites like YouTube. Buick spokesperson Crystal Wilson told Autoblog that viewers' reactions to Kemper's commercial have been "totally positive" so far. First-Ever Buick Super Bowl Ad Features Odell Beckham Jr. and Emily Ratajkowski Latest "Experience the New Buick" ad spotlights new Cascada convertible 2016-01-26 DETROIT – Buick's first-ever Super Bowl ad will bring the brand's award-winning "Experience the New Buick" campaign to the biggest night in TV advertising. The campaign launched in 2014 and challenges consumers' false perceptions of the brand. The 30-second spot, scheduled to air during Super Bowl 50, features Buick's all-new Cascada luxury convertible and stars New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski. The spot will be the first new Buick commercial to air in 2016, a year where the brand will launch three new products. The Cascada, Buick's first convertible in 25 years, arrives in dealerships in the coming weeks. It features an athletic and sculptural beauty that delivers a distinctive profile, whether the top is up or down. Along with the perception-shifting Cascada, Buick showrooms will soon feature a redesigned LaCrosse sedan and the new Envision, a compact crossover. Both go on sale this summer.

Junkyard Gem: 1985 Buick Skyhawk Custom Coupe

General Motors began building cars on the compact J Platform in 1981, and J-based machinery stayed in production all the way through the 2005 Chevrolet Cavalier and Pontiac Sunfire. The best-known of the J-cars in North America was always the Cavalier, but The General's Pontiac, Oldsmobile, Buick and even Cadillac divisions each sold their own Js here. The Buick version was the Skyhawk, built for the 1982 through 1989 model years. Here's a sporty '85 Skyhawk coupe, found in a Northern California boneyard recently. The Custom trim level was the cheapest version of the Skyhawk in 1985, and the two door was the most affordable configuration (midgrade Skyhawks were Limiteds and the T-Type was at the top of the Skyhawk pyramid that year). The MSRP on this car started at $7,512 (about $21,220 in inflation-adjusted 2022 dollars), making it the least expensive new Buick offered for sale in the United States in 1985. The Skyhawk name had been used on the Buick version of the Chevrolet Monza during the 1970s. The Chevrolet-badged sibling of this car was much cheaper, with the list price of the base '85 Cavalier coupe set at $6,872 (around $19,410 today). There were cheaper new Chevrolets that year, of course; a new Chevette cost just $5,470, while the Isuzu-built Spectrum was $6,295 and the Suzuki-built Sprint a skinflinty $5,151. The base engine in the Custom and Limited was this 2.0-liter SOHC straight-four rated at 86 horsepower. A turbocharged 1.8-liter version with 150 horses was available for an extra 800 bucks ($2,260 now). A four-on-the-floor manual transmission was standard equipment in the 1985 Skyhawk, but the buyers of most of these cars insisted on automatics. The price for this one was $425 ($1,200 today). A five-speed manual cost just $75 ($210). Velour-ish upholstery in Bordello Red (Buick didn't use that name) was all the rage during the 1980s and well into the 1990s. This car's interior looks pretty nice, considering where it's parked. Community Buick GMC in Iowa is still in business today. The five-digit odometer means we can't know how many miles were on this car at the end. I brought a Chicago-made 1950s Pho-Tak Foldex 30 film camera with me to the junkyard that day, as one does, and I photographed the Skyhawk on Kodak Portra 160 film. The irritatingly perky Skyhawk owners in this TV commercial appear to be about one-third the age of typical mid-1980s Buick shoppers.