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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2016 Buick Cascada marks the return of casual convertibles

Buick is reentering the convertible game after a 25-year absence with this, the long-awaited 2016 Cascada. Fans of General Motors' European operations will recognize this svelte, four-place droptop as a rebadged version of the critically well-received Vauxhall/Opel Cascada, a model that has been on sale to audiences across The Pond since 2013. The Cascada will once again give American car buyers the chance to buy a relaxed, affordable two-row convertible without sporting pretensions, an option that arguably hasn't been available since the demise of the Chrysler 200 droptop. For US duty, the softtop Cascada will arrive with a 1.6-liter, direct-injected, turbocharged four-cylinder that churns out 200 horsepower. That figure is paired up with 206 pound-feet of torque, which can be bumped to 221 lb-ft via an overboost function. A six-speed automatic will dispatch that power to the front wheels, which are managed courtesy of a HiPer strut front-suspension system. While the Cascada might share its front suspension with the setup found on the Regal, its torsion-beam rear suspension has more in common with the Vauxhall/Opel Astra (and Buick Verano) on which it's based. 20-inch wheels and an electric power-assisted steering system round out the convertible's handling hardware. Of course, we doubt most Cascada customers will care about such oily and unseen things. Instead, they'll be more focused on the droptop's sheetmetal, which, considering it's basically a convertible version of the extremely handsome Astra, should win the car at least a few fans. While we only have so much detail to work with in the images that have been released so far – we'll be seeing the Cascada firsthand this evening (Sunday), so check back tonight for additional live images later today. Naturally, the Vauxhall/Opel grille will be replaced by Buick's trademark waterfall grille, although the company's other big styling calling card, portholes, are absent from our current pair of shots. A wide chrome strip stands out on the rear, tying the taillights together and increasing the Cascada's resemblance to the Regal sedan. A single oval exhaust tip juts out from the driver's side rear bumper. In terms of its actual dimensions, the Cascada's wheelbase is less than half an inch longer than the Verano, while the droptop is an inch longer than its four-door counterpart overall. At only an inch wider, meanwhile, the Cascada will enjoy the same easy to manage footprint as Buick's entry-level sedan.

GM applies for 'Enspire' trademark for the second time

When we wrote about the Buick Enspire concept debut in China earlier this year, we said "we wouldn't be surprised to see either an all-new crossover, or a redesigned current model, sporting the designs seen on this concept." Now it appears General Motors might be planning to go with Option A. GM Authority discovered a trademark application for the name "Enspire," to be applied to "Automobiles, excluding motor homes." This is the second time GM filed for the name, the first being in 2015. As always, applications don't mean certainties. However, we know Buick has a range of new models in development, it's losing the LaCrosse sedan and its crossovers sell quite well. If there's to be a new vehicle called Enspire, it shouldn't be hard to guess what kind it would be. GMA's previous investigations picked up clues that there'll be two new Buick crossovers, one about the size of the China-sourced Envision and sitting on the E2 platform that supports the Cadillac XT4, Chevrolet Malibu, and Buick Regal. Based on data in an IHS Automotive document, the site said the putative Enspire's platform code is E2UB, the U for utility vehicle, the B for Buick. The other crossover would sit above an Envision, below the Enclave, on the short-wheelbase C1 platform employed by the Cadillac XT5. We can probably take the Enspire concept's design cues as a preview of the future, if not its electric drivetrain. Designers carved the wide, formidable stance with curved and elongated versions of traditional Buick brand cues, such as the grille crossbar stretching into the headlights. A futuristic, art-filled and screen-heavy interior contrasts with genuine wood, and is probably best not to look at because Buick couldn't bring anything like it to production. The electric drivetrain included a 550-horsepower electric motor and enough battery to power a 370-mile range. Those figures seem a little outlandish given the potential price tag and the Buick badge. Besides, GM has other plans for a dedicated EV powertrain in development that should bow around 2021, and a Buick EV based on the Chevrolet Bolt's BEV II architecture. As such, a conventional powertrain seems more likely for an Enspire crossover, at least initially. The same IHS Automotive document said the E2UB vehicle would go into production in Shanghai in late 2019.