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Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.

March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Avista concept shows Buick's performance potential [w/video]

With names like Wildcat and Riviera in its past, Buick knows how to make a good-looking performance machine. It's just been awhile. But the Avista concept revealed Sunday night ahead of the Detroit Auto Show suggests Buick's sporting heritage might be more than relegated to grainy photos. The Avista is a 2+2 sports coupe running a twin-turbocharged V6 cranking out 400 horsepower through the rear wheels. Look familiar? It should, as it reprises many of the design cues from Buick's last show-stealer, the Avenir, which debuted a year ago in Detroit. "The Avista embodies the dynamic soul of Buick," said Duncan Aldred, vice president of global Buick sales, service, and marketing. "It is a modern expression of the brand's heritage of sophisticated performance, communicated with beautiful elegance." The front end features a prominent grille with Buick's newly colored tr-shield as the centerpiece. It's flanked by wings that stretch out horizontally and edgy headlights that portend the appearance of future Buicks. There's an aggressive fascia, chrome-trimmed vents, and it all rolls on 20-inch wheels. The Avista has a 110.7-inch wheelbase (which is the same as the Chevy Camaro), and the tracks measure 63 inches in front and 62.9 inches in back, which Buick says makes for a sporty stance. The B-pillarless cabin conjures the open layout of great boulevard cruisers of days gone by. It's done up in gray leather punctuated with carbon-fiber and aluminum accents. Yep, Buick does know how to do performance. In case you forgot, the Avista is a strong reminder of the past, and it offers hope for the brand's future. Watch the live unveiling in the video below. Buick Introduces Avista Concept Design elegance, performance heritage conveyed in turbocharged 2+2 coupe DETROIT – Ahead of its public debut at the North American International Auto Show, Buick today revealed the Avista concept – a 2+2 coupe that pushes the brand's contemporary design ethos and rekindles its historic performance roots. A sleek, sweeping proportion is the foundation for this vision of a contemporary grand tourer, with a 400-horsepower twin-turbocharged V-6 driving the rear wheels and a driver-focused cockpit offering a comfortable, connected center of control. "The Avista embodies the dynamic soul of Buick," said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing.