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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Junkyard Gem: 1997 Oldsmobile Eighty-Eight LSS Supercharged

Oldsmobile got terminated by The General in 2005, in part because the marketing suits decided that the first three letters of the marque's name made the cars undesirable to the under-75 set (never mind that 21st-century rappers continue to venerate Oldsmobiles). Not long before the demise of Olds, though, you could buy an Eighty-Eight with the supercharged L67 V6, known as the Luxury Sports Sedan or LSS. These cars are very rare today, but I spotted this '97 in a Denver self-service wrecking yard. These Eaton blowers are now so easy to find in wrecking yards that most of them go unpicked by customers. The going rate for this supercharger is about 50 bucks, because everyone who wants one already has a big hoard of the things. If you have ever wanted to drop a supercharger onto your crapcan race car's engine, now is the time. Performance was respectable for the era, with output of 240 hp and 280 lb-ft. The 3800 was the descendant of the ancient Buick V6, which debuted way back in 1962, so GM had had many decades in which to make it a dependable (though not very smooth-running) powerplant. Yes, you could still buy big ol' sedans with rear drums at the dawn of the 21st century. Did the LSS steal any sales from potential BMW or Mercedes-Benz buyers? Probably not many, though its $27,695 price tag must have looked pretty tempting when compared to that of the much slower $32,960 Lexus ES 300 in 1997. Right now is the best time to make a resolution you'll enjoy sticking with. The reviewers at Popular Mechanics were unable to break the first-year LSS. Related Video: Featured Gallery Junked 1997 Oldsmobile Eighty-Eight LSS View 12 Photos Auto News Buick Economy Cars Classics Sedan supercharger

GM recalls 64k 2011-2013 Volts over carbon monoxide fears, stop sale on Trax and Encore

General Motors is recalling 50,249 Chevrolet Volts from the 2011-2013 model years in the US and an additional 13,937 exported examples because of fears over carbon monoxide buildup. According to a statement, if a Volt is accidentally left on while running on electric power, its internal combustion engine would eventually kick on to charge on the battery. If this happens in an enclosed space, then carbon monoxide can fill the area, leading to a potential exposure to the dangerous gas. According to GM, there have been two injuries reported due to this issue. To fix the problem, there's a software update to limit the time the vehicle can idle. According to Automotive News, GM is also issuing a stop sale on about 2,300 examples of the 2015 Chevrolet Trax and Buick Encore. In these compact crossovers, it's possible that the steering column assembly could touch the power steering circuit board and cause damage over time. This could potentially cause the system to stop working. Automotive News indicates that the automaker is still working with the supplier to get the necessary parts to repair this problem. General Motors is recalling 50,249 Chevrolet Volts in the U.S. from the 2011-2013 model years to implement a software update that will limit the amount of time a vehicle can be left idling in the "on" or "run" position. If a driver exits the vehicle and inadvertently leaves the vehicle "on" by failing to react to cues and warning chimes emitted by the vehicle, the vehicle's high-voltage battery will drain after a period of time and the gasoline engine will begin to run. If the gas engine runs for a long period of time within an enclosed space, such as a garage, carbon monoxide could build up. GM is aware of two injuries, both related to carbon monoxide build up. The total recall population including Canada and exports is 64,186. Related Video: